| Trends and applications in city branding: A case study in Izmir I Pirnar, M Igneci, M Tutuncuoglu Marketing and Branding Research 4, 25-32, 2017 | 15 | 2017 |
| From Bazaars to Digital Environment: A Short History of Marketing in the Turkish Context EA Genc, M Igneci Marketing Management in Turkey, 9-28, 2018 | 2 | 2018 |
| Effect of social media marketing on football fans’ purchasing behaviors M Igneci, I Pırnar 5 th International Conference on Contemporary Marketing Issues ICCMI June 21 …, 2017 | 1 | 2017 |
| Cultural tourism as a clustering base for destination marketing: Case of Izmir I Pirnar, EE Mutlu, M Igneci 5 th International Conference on Contemporary Marketing Issues ICCMI June 21 …, 2017 | 1 | 2017 |
| The Asian sports market: Should it be revisited by Turkish football clubs? M Igneci, EK Yarimoglu Emerging Trends and Innovation in Sports Marketing and Management in Asia …, 2015 | | 2015 |
