| Stage-gate controls, learning failure, and adverse effect on novel new products R Sethi, Z Iqbal Journal of Marketing 72 (1), 118-134, 2008 | 396 | 2008 |
| Self‐service technology and online financial service choice X Ding, R Verma, Z Iqbal International journal of service industry management 18 (3), 246-268, 2007 | 251 | 2007 |
| Understanding customer choices in e-financial services R Verma, Z Iqbal, G Plaschka California Management Review 46 (4), 43-67, 2004 | 180 | 2004 |
| Understanding consumer choices and preferences in transaction-based e-services Z Iqbal, R Verma, R Baran Journal of Service Research 6 (1), 51-65, 2003 | 120 | 2003 |
| Developing new-to-the-firm products: the role of micropolitical strategies R Sethi, Z Iqbal, A Sethi Journal of Marketing 76 (2), 99-115, 2012 | 97 | 2012 |
| Uniting active and deep learning to teach problem-solving skills: Strategic tools and the learning spiral N Diamond, SK Koernig, Z Iqbal Journal of Marketing Education 30 (2), 116-129, 2008 | 86 | 2008 |
| Commitment and insurance agents' job perceptions, attitudes, and performance JC McElroy, PC Morrow, ML Power, Z Iqbal Journal of Risk and Insurance, 363-384, 1993 | 86 | 1993 |
| Sales managers' perceptions of gray markets: The role of incentives, channel dependence, and type of gray market Z Iqbal, L Feick Journal of Personal Selling & Sales Management 22 (4), 273-283, 2002 | 12 | 2002 |
| Eastern promises fulfilled: The differential impact of marketing-focused short-term study abroad programs in India and Japan Z Iqbal Frontiers: The Interdisciplinary Journal of Study Abroad 31 (2), 158-179, 2019 | 8 | 2019 |
| Understanding value drivers in e-services R Verma, Z Iqbal, G Plaschka the proceedings of the 7th International Research Seminar in Service …, 2002 | 8 | 2002 |
| Managerial Causes of Gray Markets: A Theoretical Perspective Z Iqbal, L Feick, DC Smith Marketing Theory and Applications, Debbie Thome LeClaire and Michael …, 1997 | 2 | 1997 |
| Competing online: Studying consumer choice drivers for online financial services Z Iqbal, R Verma Journal of Internet commerce 5 (1), 45-67, 2006 | 1 | 2006 |
| The ghosts of projects past: Exploring the transfer of new product development knowledge between projects N Diamond, Z Iqbal American Marketing Association. Conference Proceedings 11, 196, 2000 | 1 | 2000 |
| Marketing Curriclum Design and Career Outcomes Z Iqbal Marketing Education Review 33 (3), 242-260, 2023 | | 2023 |
| Choice Drivers in E-Services: Insights from E-Financial Services Industry R Verma, Z Iqbal, G Plaschka Available at SSRN 408241, 2014 | | 2014 |
| From bricks to clicks: Profitably converting offline consumers into online ones by understanding their preferences Z Iqbal, R Verma, R Baran American Marketing Association. Conference Proceedings 13, 243, 2002 | | 2002 |
| A managerial cognition model of gray market interpretation Z Iqbal University of Pittsburgh, 1999 | | 1999 |
