Ronika Chakrabarti
Ronika Chakrabarti
Lecturer in Marketing, Lancaster University
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Cited by
Gift giving and social emotions: experience as content
R Chakrabarti, P Berthon
Journal of Public Affairs 12 (2), 154-161, 2012
Investigating the export marketing activity of SMEs operating in international healthcare markets
BR Barnes, R Chakrabarti, D Palihawadana
Journal of Medical Marketing 6 (3), 209-221, 2006
Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector
N Agarwal, R Chakrabarti, A Brem, N Bocken
Journal of Business Research 86, 234-244, 2018
Innovation in business networks: The role of leveraging resources
J Ostendorf, S Mouzas, R Chakrabarti
Industrial Marketing Management 43 (3), 504-511, 2014
What are bottom of the pyramid markets and why do they matter?
K Mason, R Chakrabarti, R Singh
Marketing Theory 13 (3), 401-404, 2013
Do luxury brands successfully entice consumers? The role of bandwagon effect
S Shaikh, A Malik, MS Akram, R Chakrabarti
International Marketing Review, 2017
The role of proximity in business model design: Making business models work for those at the bottom of the pyramid
K Mason, R Chakrabarti
Industrial Marketing Management 61, 67-80, 2017
Brand worlds: From articulation to integration
P Berthon, LF Pitt, R Chakrabarti, JP Berthon, M Simon
Journal of advertising Research 51 (1 50th Anniversary Supplement), 182-194, 2011
Markets and marketing at the bottom of the pyramid
K Mason, R Chakrabarti, R Singh
Marketing Theory 17 (3), 261-270, 2017
Adoption of country‐specific business websites: The case of UK small businesses entering the Chinese market
A Daryanto, H Khan, H Matlay, R Chakrabarti
Journal of Small Business and Enterprise Development, 2013
Network dynamics in the UK pharmaceutical network—A network-as-practice perspective
R Chakrabarti, C Ramos, S Henneberg
Industrial Marketing Management 42 (3), 356-371, 2013
Designing better markets for people at the bottom of the pyramid: bottom-up market design
R Chakrabarti, K Mason
Concerned Markets, 2014
Managing to make market agencements: The temporally bound elements of stigma in favelas
J Fernandes, K Mason, R Chakrabarti
Journal of Business Research 95, 128-142, 2019
The competitive environment and hospital performance: An empirical investigation
AEMK Ahmad, BR Barnes, R Chakrabarti
Journal of Medical Marketing 10 (3), 245-258, 2010
Managing dilemmas of resource mobilization through jugaad: A multi‐method study of social enterprises in Indian healthcare
N Agarwal, R Chakrabarti, JC Prabhu, A Brem
Strategic Entrepreneurship Journal 14 (3), 419-443, 2020
Quality management in business relationships: The role of brands in an open source environment
R Chakrabarti, P Berthon, RT Watson, LF Pitt
Total Quality Management & Business Excellence 18 (8), 947-955, 2007
Institutional life of intuitive insights: Legitimacy of virtuoso intuitive marketing management
M Vanharanta, R Chakrabarti, P Wong
Industrial Marketing Management 43 (5), 760-768, 2014
Goal orientation effects on behavior and performance: evidence from international sales agents in the Middle East
R Chakrabarti, BR Barnes, P Berthon, L Pitt, LL Monkhouse
The International Journal of Human Resource Management 25 (2), 317-340, 2014
Open sustainability: Conceptualization and considerations
R Chakrabarti, SC Henneberg, BS Ivens
Industrial Marketing Management 89, 528-534, 2020
When outsourcing fragments: customer creativity and technological transmutations
E Pehlivan, PR Berthon, LF Pitt, R Chakrabarti
Production Planning & Control 24 (4-5), 284-293, 2013
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