| A propositional inventory for new diffusion research H Gatignon, TS Robertson Journal of consumer research 11 (4), 849-867, 1985 | 2239 | 1985 |
| Innovative behavior and communication TS Robertson Holt, Rinehart and Winston 6, 164-8, 1971 | 1605 | 1971 |
| Technology diffusion: an empirical test of competitive effects H Gatignon, TS Robertson Journal of marketing 53 (1), 35-49, 1989 | 1202 | 1989 |
| The process of innovation and the diffusion of innovation TS Robertson Journal of marketing 31 (1), 14-19, 1967 | 1094 | 1967 |
| Competitive effects on technology diffusion TS Robertson, H Gatignon Journal of marketing 50 (3), 1-12, 1986 | 1052 | 1986 |
| Children and commercial persuasion: An attribution theory analysis TS Robertson, JR Rossiter Journal of Consumer Research 1 (1), 13-20, 1974 | 710 | 1974 |
| Technology development mode: a transaction cost conceptualization TS Robertson, H Gatignon Strategic management journal 19 (6), 515-531, 1998 | 697 | 1998 |
| Marketing strategy: new directions for theory and research Y Wind, TS Robertson Journal of marketing 47 (2), 12-25, 1983 | 678 | 1983 |
| Innovative decision process H Gatignon Handbook of consumer behavior, 1991 | 664 | 1991 |
| Toward a theory of competitive market signaling: A research agenda O Heil, TS Robertson Strategic Management Journal 12 (6), 403-418, 1991 | 615 | 1991 |
| Low-commitment consumer behavior. TS Robertson Journal of Advertising Research, 1976 | 600 | 1976 |
| Dimensions of opinion leadership JH Myers, TS Robertson Journal of marketing research 9 (1), 41-46, 1972 | 539 | 1972 |
| Modeling multinational diffusion patterns: An efficient methodology H Gatignon, J Eliashberg, TS Robertson Marketing science 8 (3), 231-247, 1989 | 538 | 1989 |
| New product preannouncing behavior: A market signaling study J Eliashberg, TS Robertson Journal of Marketing Research 25 (3), 282-292, 1988 | 502 | 1988 |
| New product announcement signals and incumbent reactions TS Robertson, J Eliashberg, T Rymon Journal of Marketing 59 (3), 1-15, 1995 | 353 | 1995 |
| Development T Robertson Encyclopedia of the Cold War. Ed. by Ruud van Dijk. New York, 254-256, 2013 | 303 | 2013 |
| Personality correlates of opinion leadership and innovative buying behavior TS Robertson, JH Myers Journal of Marketing Research 6 (2), 164-168, 1969 | 293 | 1969 |
| An exchange theory model of interpersonal communication. H Gatignon, TS Robertson Advances in consumer research 13 (1), 1986 | 264 | 1986 |
| Handbook of consumer behavior TS Robertson, HH Kassarjian (No Title), 1991 | 261 | 1991 |
| Retaliatory behavior to new product entry S Kuester, C Homburg, TS Robertson Journal of Marketing 63 (4), 90-106, 1999 | 230 | 1999 |
