| Applications of structural equation modeling in marketing and consumer research: A review H Baumgartner, C Homburg International journal of Research in Marketing 13 (2), 139-161, 1996 | 3684 | 1996 |
| Marketingmanagement: Strategie-Instrumente-Umsetzung-Unternehmensführung C Homburg Springer-Verlag, 2016 | 3285* | 2016 |
| A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes C Homburg, C Pflesser Journal of marketing research 37 (4), 449-462, 2000 | 2212 | 2000 |
| Konzeptualisierung und Operationalisierung komplexer Konstrukte: ein Leitfaden für die Marketingforschung C Homburg, A Giering Schäffer-Poeschel, 1998 | 2070 | 1998 |
| Personal characteristics as moderators of the relationship between customer satisfaction and loyalty—an empirical analysis C Homburg, A Giering Psychology & Marketing 18 (1), 43-66, 2001 | 2020 | 2001 |
| Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay C Homburg, N Koschate, WD Hoyer Journal of marketing 69 (2), 84-96, 2005 | 1724 | 2005 |
| Buyer–supplier relationships and customer firm costs JP Cannon, C Homburg Journal of marketing 65 (1), 29-43, 2001 | 1348 | 2001 |
| Beurteilung von kausalmodellen: Bestandsaufnahme und anwendungsempfehlungen C Homburg, H Baumgartner Marketing: Zeitschrift für Forschung und Praxis, 162-176, 1995 | 1241 | 1995 |
| Does customer interaction enhance new product success? KE Gruner, C Homburg Journal of business research 49 (1), 1-14, 2000 | 1182 | 2000 |
| Customer experience management: toward implementing an evolving marketing concept C Homburg, D Jozić, C Kuehnl Journal of the Academy of Marketing Science 45, 377-401, 2017 | 1180 | 2017 |
| Kundennähe von Industriegüterunternehmen: Konzeption—Erfolgsauswirkungen—Determinanten C Homburg Springer-Verlag, 2013 | 967 | 2013 |
| Theoretische perspektiven zur Kundenzufriedenheit C Homburg, B Rudolph Kundenzufriedenheit: Konzepte—Methoden—Erfahrungen, 31-51, 1997 | 956* | 1997 |
| Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung C Homburg, A Giering, F Hentschel Reihe: Wissenschaftliche Arbeitspapiere/Institut für Marktorientierte …, 1999 | 942 | 1999 |
| Kundenbindungsmanagement C Homburg, M Bruhn Handbuch Kundenbindungsmanagement 5, 3-37, 2005 | 937 | 2005 |
| How organizational complaint handling drives customer loyalty: an analysis of the mechanistic and the organic approach C Homburg, A Fürst Journal of Marketing 69 (3), 95-114, 2005 | 925 | 2005 |
| Social identity and the service-profit chain C Homburg, J Wieseke, WD Hoyer Journal of Marketing 73 (2), 38-54, 2009 | 919 | 2009 |
| Service orientation of a retailer's business strategy: Dimensions, antecedents, and performance outcomes C Homburg, WD Hoyer, M Fassnacht Journal of Marketing 66 (4), 86-101, 2002 | 839 | 2002 |
| Neglected outcomes of customer satisfaction X Luo, C Homburg Journal of Marketing 71 (2), 133-149, 2007 | 814 | 2007 |
| Marketing's influence within the firm C Homburg, JP Workman Jr, H Krohmer Journal of marketing 63 (2), 1-17, 1999 | 760 | 1999 |
| The role of cognition and affect in the formation of customer satisfaction: a dynamic perspective C Homburg, N Koschate, WD Hoyer Journal of marketing 70 (3), 21-31, 2006 | 745 | 2006 |
