Christian Homburg
Christian Homburg
Lehrstuhl für Business-to-Business Marketing, Sales & Pricing
Bestätigte E-Mail-Adresse bei bwl.uni-mannheim.de
TitelZitiert vonJahr
Marketingmanagement: Strategie-Instrumente-Umsetzung-Unternehmensführung
C Homburg
Springer-Verlag, 2016
2676*2016
Applications of structural equation modeling in marketing and consumer research: A review
H Baumgartner, C Homburg
International journal of Research in Marketing 13 (2), 139-161, 1996
23061996
Konzeptualisierung und Operationalisierung komplexer Konstrukte: ein Leitfaden für die Marketingforschung
C Homburg, A Giering
Schäffer-Poeschel, 1998
17601998
A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes
C Homburg, C Pflesser
Journal of marketing research 37 (4), 449-462, 2000
16432000
Personal characteristics as moderators of the relationship between customer satisfaction and loyalty—an empirical analysis
C Homburg, A Giering
Psychology & Marketing 18 (1), 43-66, 2001
14412001
Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay
C Homburg, N Koschate, WD Hoyer
Journal of Marketing 69 (2), 84-96, 2005
14142005
Buyer–supplier relationships and customer firm costs
JP Cannon, C Homburg
Journal of Marketing 65 (1), 29-43, 2001
10882001
Beurteilung von Kausalmodellen. Bestandsaufnahme und Anwendungsempfehlungen
C Homburg, H Baumgartner
Marketing ZfP 17 (3), 162-176, 1995
10291995
Does customer interaction enhance new product success?
KE Gruner, C Homburg
Journal of business research 49 (1), 1-14, 2000
9382000
Kundennähe von Industriegüterunternehmen: Konzeption—Erfolgsauswirkungen—Determinanten
C Homburg
Springer-Verlag, 2013
8372013
Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung
C Homburg, A Giering, F Hentschel
Reihe: Wissenschaftliche Arbeitspapiere/Institut für Marktorientierte …, 1999
8151999
Kundenbindungsmanagement
C Homburg, M Bruhn
Handbuch Kundenbindungsmanagement 5, 3-37, 2005
7892005
Service orientation of a retailer's business strategy: Dimensions, antecedents, and performance outcomes
C Homburg, WD Hoyer, M Fassnacht
Journal of Marketing 66 (4), 86-101, 2002
6512002
How organizational complaint handling drives customer loyalty: an analysis of the mechanistic and the organic approach
C Homburg, A Fürst
Journal of Marketing 69 (3), 95-114, 2005
6502005
Marketing's influence within the firm
C Homburg, JP Workman Jr, H Krohmer
Journal of Marketing 63 (2), 1-17, 1999
6381999
Social identity and the service-profit chain
C Homburg, J Wieseke, WD Hoyer
Journal of Marketing 73 (2), 38-54, 2009
5982009
Neglected outcomes of customer satisfaction
X Luo, C Homburg
Journal of Marketing 71 (2), 133-149, 2007
5672007
Fundamental changes in marketing organization: The movement toward a customer-focused organizational structure
C Homburg, JP Workman, O Jensen
Journal of the Academy of Marketing Science 28 (4), 459-478, 2000
5522000
The link between salespeople’s job satisfaction and customer satisfaction in a business-to-business context: a dyadic analysis
C Homburg, RM Stock
Journal of the Academy of Marketing Science 32 (2), 144, 2004
5402004
A configurational perspective on key account management
C Homburg, JP Workman Jr, O Jensen
Journal of marketing 66 (2), 38-60, 2002
5162002
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