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C. Whan Park
C. Whan Park
Robert E. Brooker Professor of Marketing, University of Southern California
Verified email at marshall.usc.edu - Homepage
Title
Cited by
Cited by
Year
Strategic brand concept-image management
CW Park, BJ Jaworski, DJ Maclnnis
The Journal of Marketing, 135-145, 1986
40691986
The ties that bind: Measuring the strength of consumers’ emotional attachments to brands
M Thomson, DJ MacInnis, CW Park
Journal of consumer psychology 15 (1), 77-91, 2005
35322005
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers
C Whan Park, DJ MacInnis, J Priester, AB Eisingerich, D Iacobucci
Journal of Marketing 74 (6), 1-17, 2010
24592010
Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis
JR Bettman, CW Park
Journal of consumer research, 234-248, 1980
24471980
Evaluation of brand extensions: the role of product feature similarity and brand concept consistency
C Whan Park, S Milberg, R Lawson
Journal of Consumer Research 18 (2), 185-193, 1991
21561991
Familiarity and its impact on consumer decision biases and heuristics
CW Park, VP Lessig
Journal of consumer research, 223-231, 1981
15101981
The effects of brand extensions on market share and advertising efficiency
DC Smith, CW Park
Journal of Marketing Research, 296-313, 1992
13621992
Consumer response to television commercials: The impact of involvement and background music on brand attitude formation
CW Park, SM Young
Journal of marketing research, 11-24, 1986
13291986
Students and housewives: Differences in susceptibility to reference group influence
CW Park, VP Lessig
Journal of consumer Research, 102-110, 1977
12991977
Cross-functional product development teams, creativity, and the innovativeness of new consumer products
R Sethi, DC Smith, CW Park
Journal of Marketing Research 38 (1), 73-85, 2001
12502001
Cross-functional product development teams and the innovativeness of new consumer products
R Sethi, DC Smith, CW Park
Marketing Science Institute, 2001
1250*2001
Consumer knowledge assessment
CW Park, DL Mothersbaugh, L Feick
Journal of consumer research, 71-82, 1994
12021994
Composite branding alliances: An investigation of extension and feedback effects
CW Park, SY Jun, AD Shocker
Journal of Marketing Research, 453-466, 1996
11091996
Composite branding alliances: an investigation of extension and feedback effects
CW Park, SY Jun, AD Shocker
11091995
The effects of situational factors on in-store grocery shopping behavior: The role of store environment and time available for shopping
CW Park, ES Iyer, DC Smith
Journal of Consumer Research, 422-433, 1989
9361989
The differential role of characteristics of music on high-and low-involvement consumers' processing of ads
DJ MacInnis, CW Park
Journal of consumer Research, 161-173, 1991
7681991
A theory of involvement in consumer behavior: Problems and issues
CW Park, B Mittal
Research in consumer behavior 1 (3), 201-32, 1985
5501985
Beyond attitudes: Attachment and consumer behavior
CW Park, DJ MacInnis, JR Priester
Seoul National Journal 12 (2), 3-36, 2006
5092006
Managing negative feedback effects associated with brand extensions: The impact of alternative branding strategies
SJ Milberg, CW Park, MS McCarthy
Journal of Consumer Psychology 6 (2), 119-140, 1997
4831997
Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions
A Fedorikhin, CW Park, M Thomson
Journal of Consumer Psychology 18 (4), 281-291, 2008
4552008
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