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Laura Peracchio
Laura Peracchio
Verified email at uwm.edu - Homepage
Title
Cited by
Cited by
Year
Understanding materialism among youth
ME Goldberg, GJ Gorn, LA Peracchio, G Bamossy
Journal of consumer psychology 13 (3), 278-288, 2003
6762003
The moderating role of prior knowledge in schema-based product evaluation
LA Peracchio, AM Tybout
Journal of consumer research 23 (3), 177-192, 1996
6201996
From nutrients to nurturance: A conceptual introduction to food well-being
LG Block, SA Grier, TL Childers, B Davis, JEJ Ebert, S Kumanyika, ...
Journal of Public Policy & Marketing 30 (1), 5-13, 2011
6052011
Cross-cultural and cognitive aspects of web site navigation
D Luna, LA Peracchio, MD de Juan
Journal of the academy of marketing science 30 (4), 397-410, 2002
5242002
Understanding the effects of color: How the correspondence between available and required resources affects attitudes
J Meyers-Levy, LA Peracchio
Journal of consumer research 22 (2), 121-138, 1995
4751995
One individual, two identities: Frame switching among biculturals
D Luna, T Ringberg, LA Peracchio
Journal of consumer research 35 (2), 279-293, 2008
4242008
Moderators of language effects in advertising to bilinguals: A psycholinguistic approach
D Luna, LA Peracchio
Journal of Consumer Research 28 (2), 284-295, 2001
3192001
Moderators of the impact of self-reference on persuasion
J Meyers-Levy, LA Peracchio
Journal of consumer research 22 (4), 408-423, 1996
3111996
How ambiguous cropped objects in ad photos can affect product evaluations
LA Peracchio, J Meyers-Levy
Journal of consumer research 21 (1), 190-204, 1994
3111994
Advertising to bilingual consumers: The impact of code-switching on persuasion
D Luna, LA Peracchio
Journal of Consumer Research 31 (4), 760-765, 2005
3102005
Evaluating persuasion-enhancing techniques from a resource-matching perspective
LA Peracchio, J Meyers-Levy
Journal of Consumer Research 24 (2), 178-191, 1997
2591997
Using stylistic properties of ad pictures to communicate with consumers
LA Peracchio, J Meyers-Levy
Journal of Consumer Research 32 (1), 29-40, 2005
2352005
Why did I eat that? Perspectives on food decision making and dietary restraint
MG Bublitz, LA Peracchio, LG Block
Journal of Consumer Psychology 20 (3), 239-258, 2010
2282010
Getting an angle in advertising: The effect of camera angle on product evaluations
J Meyers-Levy, LA Peracchio
Journal of marketing research 29 (4), 454-461, 1992
2251992
Promoting positive change: Advancing the food well-being paradigm
MG Bublitz, LA Peracchio, AR Andreasen, J Kees, B Kidwell, EG Miller, ...
Journal of Business Research 66 (8), 1211-1218, 2013
1692013
MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion
GV Johar, D Maheswaran, LA Peracchio
Journal of Consumer Research 33 (1), 139-149, 2006
1672006
How do young children learn to be consumers? A script-processing approach
LA Peracchio
Journal of Consumer Research 18 (4), 425-440, 1992
1551992
Sociolinguistic effects on code-switched ads targeting bilingual consumers
D Luna, LA Peracchio
Journal of Advertising 34 (2), 43-56, 2005
1372005
Applying industry practices to promote healthy foods: An exploration of positive marketing outcomes
MG Bublitz, LA Peracchio
Journal of Business Research 68 (12), 2484-2493, 2015
1142015
The development of an advertising campaign to discourage smoking initiation among children and youth
LA Peracchio, D Luna
Journal of Advertising 27 (3), 49-56, 1998
1011998
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