Gil Appel
Gil Appel
Bestätigte E-Mail-Adresse bei marshall.usc.edu - Startseite
Titel
Zitiert von
Zitiert von
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The future of social media in marketing
G Appel, L Grewal, R Hadi, AT Stephen
Journal of the Academy of Marketing Science 48 (1), 79-95, 2020
232020
On the monetization of mobile apps
G Appel, B Libai, E Muller, R Shachar
International Journal of Research in Marketing, 2019
14*2019
Gender differences in communicative abstraction.
PD Joshi, CJ Wakslak, G Appel, L Huang
Journal of Personality and Social Psychology, 2019
32019
On the monetary impact of fashion design piracy
G Appel, B Libai, E Muller
International Journal of Research in Marketing, 2018
22018
The Short-and Long-Term Impacts of Fashion Knockoffs on Original Items
G Appel, B Libai, E Muller
MSI Report, 2013
22013
Growth, Popularity, and the Long Tail: Evidence from Digital Markets
G Appel, B Libai, E Muller
Available at SSRN 3464393, 2019
1*2019
When and Why Consumers “Accidentally” Endanger Their Products
Y Shani, G Appel, S Danziger, R Shachar
Management Science, 2020
2020
The Desire for Here and Now: The Information Era's Impact on Aggregate Consumer Behavior
G Appel
Ben-Gurion University of the Negev, 2016
2016
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