| Managing Foreign Subsidiaries in Emerging Countries: Are They Different from Western Subsidiaries? M Sasaki, Y Yamashita, Y Washida, W Uehara, G Fukutomi, H Fukuchi Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016 | 3 | 2016 |
| Dysfunction from focusing on overseas business G Fukutomi, Y Yamashita, W Uehara, H Fukuchi, M Sasaki GSTF Journal on Business Review (GBR) 5 (1), 2017 | 2 | 2017 |
| The luxury watches as double-storied symbol system: Brand historicity in Ahistorical China D Wang, Y Yamashita Hitotsubashi Journal of commerce and management 52 (1 (52), 7-20, 2018 | 1 | 2018 |
| The use of marketing and financial metrics in Japanese firms G Fukutomi, Y Yamashita, W Uehara, H Fukuchi International Journal of Marketing & Distribution 4 (1), 1-14, 2021 | | 2021 |
| Investing in the Quality of the Future; Mikimoto's Ainoshima Pure Breed Pearl Venture Following the 1999 Japanese Akoya Pearl Oyster Extinction Crisis. Y Yamashita 31st Annual Meeting, 2019 | | 2019 |
| THE LUXURY WATCHES AS DOUBLE-STORIED SYMBOL SYSTEM BHINA CHINA, D WANG, Y YAMASHITA Hitotsubashi Journal of Commerce and Management 52, 7-20, 2018 | | 2018 |
| Metrics-Driven Climate and Metrics-Based Activities as an Organizational Processes to Complement MPM system in the Firm Y Yamashita, W Uehara, G Fukutomi, H Fukuchi | | 2018 |
| Customer Co-creation as a Process of Collective Action: Marketing’s Role in Bridging Heterogeneous Customer Involvement Y Yamashita The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | | 2017 |
| Marketing Planning and Sales Autonomy as a Combination Remedy for Marketing Myopathy Y Yamashita, W Uehara, M Sasaki, H Fukuchi, G Fukutomi Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | | 2015 |
| Dynamism Inside the MO Box: the Credibility of Market Information as A Key Factor in Market Orientation Y Yamashita, W Uehara, M Sasaki, G Fukutomi, H Fukuchi, T Numagami, ... Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2014 | | 2014 |
| 日本企業をめぐる組織調査 営業組織の活性化要因: 日本企業のマーケティング力調査から M SASAKI, W UEHARA, GEN FUKUTOMI, Y YAMASHITA, H FUKUCHI 組織科学 47 (2), 37-46, 2013 | | 2013 |
| Dynamism Inside The Mo Box: The Credibility Of Market Information As A Key Factor In Market Orientation Y Yamashita, W Uehara, G Fukutomi, M Sasaki, H Fukuchi Hitotsubashi journal of commerce and management, 65-79, 2012 | | 2012 |
| Social Division of Labour in Distribution and the Growth of the Industry Y Yamashita Hitotsubashi journal of commerce and management, 63-83, 1995 | | 1995 |
| What Do Celebrity Endorsers Bring to Companies? Empirical Analysis on Risks of Celebrity Endorsers as Corporate Social Capital K Sakamoto, Y Yamashita | | |
| The Role of Brand Historicity in Ahistorical China: the Luxury Watches as Double-Storied Y Yamashita Marketing 24 (2), 41-46, 0 | | |
| Marketing and Financial Metrics in Sales Management G Fukutomi, Y Yamashita, W Uehara, H Fukuchi | | |
