| Fake news, real problems for brands: The impact of content truthfulness and source credibility on consumers’ behavioral intentions toward the advertised brands M Visentin, G Pizzi, M Pichierri Journal of Interactive Marketing 45 (1), 99-112, 2019 | 269 | 2019 |
| Shopping for fun or shopping to buy: Is it different online and offline? D Scarpi, G Pizzi, M Visentin Journal of Retailing and Consumer Services 21 (3), 258-267, 2014 | 254 | 2014 |
| Fake news or true lies? Reflections about problematic contents in marketing G Di Domenico, M Visentin International Journal of Market Research 62 (4), 409-417, 2020 | 90 | 2020 |
| Social capital and its effect on networked firm innovation and competitiveness G Cappiello, F Giordani, M Visentin Industrial Marketing Management 89, 422-430, 2020 | 58 | 2020 |
| Determinants and mediators of the intention to upgrade the contract in buyer–seller relationships M Visentin, D Scarpi Industrial Marketing Management 41 (7), 1133-1141, 2012 | 54 | 2012 |
| An empirical investigation of the drivers of CSR talk and walk in the fashion industry M Colucci, A Tuan, M Visentin Journal of Cleaner Production 248, 119200, 2020 | 53 | 2020 |
| Sensing the virus. How social capital enhances hoteliers’ ability to cope with COVID-19 M Visentin, RS Reis, G Cappiello, D Casoli International Journal of Hospitality Management 94, 102820, 2021 | 49 | 2021 |
| From assessment to purchase: A three-stage model of the marketing funnel in sponsorship activities M Visentin, D Scarpi, G Pizzi Journal of Sport Management 30 (6), 615-628, 2016 | 45 | 2016 |
| Words matter: How privacy concerns and conspiracy theories spread on twitter M Visentin, A Tuan, G Di Domenico Psychology & Marketing 38 (10), 1828-1846, 2021 | 35 | 2021 |
| New wines in new bottles: The “renaissance” of the Italian wine industry AP Giuliani, G Lorenzoni, M Visentin Industry and Innovation 22 (8), 729-752, 2015 | 15 | 2015 |
| Brand measurement scales and underlying cognitive dimensions M Visentin, M Colucci, GL Marzocchi International Journal of Market Research 55 (1), 43-57, 2013 | 13 | 2013 |
| Happiness and the market: the ontology of the human being in T homas A quinas and modern functionalism M Visentin Business Ethics: A European Review 23 (4), 430-444, 2014 | 12 | 2014 |
| Style and substance: a case study of the expansion of mature business-to-business relationships in the Italian clothing industry M Colucci, M Visentin Journal of Business & Industrial Marketing 32 (1), 153-166, 2017 | 11 | 2017 |
| Educational briefings in touristic facilities promote tourist sustainable behavior and customer loyalty M Meschini, MM Toffolo, E Caroselli, S Franzellitti, C Marchini, F Prada, ... Biological Conservation 259, 109122, 2021 | 9 | 2021 |
| Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses M Visentin, A Tuan Journal of Retailing and Consumer Services 59, 102359, 2021 | 9 | 2021 |
| Motivations of small firms to develop relationships with banks D Scarpi, M Visentin Journal of Business & Industrial Marketing 30 (1), 96-104, 2015 | 9 | 2015 |
| Tell me a story about yourself: The words of shopping experience and self-satisfaction L Petruzzellis, AF Colladon, M Visentin, JC Chebat Journal of Retailing and Consumer Services 63, 102703, 2021 | 8 | 2021 |
| Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic G Di Domenico, A Tuan, M Visentin Italian Journal of Marketing 2021 (4), 351-369, 2021 | 7 | 2021 |
| Love or hate? Hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs M Visentin, A Tuan, S Prestini Industrial Marketing Management 98, 28-40, 2021 | 7 | 2021 |
| Untying the knot: Drivers of the intention to downgrade the relationship in B2B service contexts D Scarpi, F Raggiotto, M Visentin Industrial Marketing Management 105, 200-210, 2022 | 6 | 2022 |
