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Ellen E. Touchstone
Ellen E. Touchstone
Associate Dean, Responsible and Sustainable Business Education, Associate Professor of Practice
Verified email at xjtlu.edu.cn
Title
Cited by
Cited by
Year
Exploring language effects in ethnic advertising: A sociolinguistic perspective
S Koslow, PN Shamdasani, EE Touchstone
Journal of Consumer Research 20 (4), 575-585, 1994
4411994
The linguistic servicescape: Speaking their language may not be enough
EE Touchstone, S Koslow, PN Shamdasani, S D'Alessandro
Journal of Business Research 72, 147-157, 2017
542017
Image and reality: banking in Los Angeles
RB Kaplan, EE Touchstone, CL Hagstrom
Text & Talk 15 (4), 427-456, 1995
191995
‘Home, sweet casa’–access to home loans in Los Angeles: A critique of English and Spanish home loan brochures
EE Touchstone, RB Kaplan, CL Hagstrom
Walter de Gruyter, Berlin/New York 15 (3), 329-350, 1996
131996
Spanish language billboard advertising in the US: are there effects on Anglos? 1
EE Touchstone, PM Homer, S Koslow
Writing Business, 257-272, 2014
72014
Language services planning in the banking industry: An example of unplanned language policy
EE Touchstone
University of Southern California, 1996
41996
Case: BSIS Visit as a Catalyst for Student-Led Sustainable Impact
EE Touchstone
BSIS: A decade of impact, 90-94, 2022
2022
Non-Native Writer (NNW) English Texts versus Native Writer (NW) English Texts: Differences in Intelligibility among Chinese Students
A Hilmarsson-Dunn, EE Touchstone
English Teaching in China (ETiC) etic.xjtlu.edu.cn, 21-26, 2015
2015
Comparing the symbolic and informational effects of language use in ethnic targeted communications strategies
EE Touchstone, S Koslow, P Shamdasani
Advances in Consumer Research 26, 267, 1999
1999
The Creation of an Underclass: A Critical Analysis of California Teacher Education Programs with an Emphasis on Deaf Teacher Education
EE Touchstone, M Youmans
Teacher Education Quarterly, 113-128, 1995
1995
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Articles 1–10