p.w.j. verlegh
p.w.j. verlegh
Professor of Marketing, Vrije Universiteit (VU) Amsterdam
Bestätigte E-Mail-Adresse bei vu.nl
Titel
Zitiert von
Zitiert von
Jahr
A review and meta-analysis of country-of-origin research
PWJ Verlegh, JBEM Steenkamp
Journal of economic psychology 20 (5), 521-546, 1999
20841999
The firm's management of social interactions
D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ...
Marketing letters 16 (3-4), 415-428, 2005
7692005
Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives
PWJ Verlegh
Journal of International Business Studies 38 (3), 361-373, 2007
3622007
Country-of-origin effects in consumer processing of advertising claims
PWJ Verlegh, JBEM Steenkamp, MTG Meulenberg
international Journal of Research in Marketing 22 (2), 127-139, 2005
3212005
The role of congruency and pleasantness in odor-induced taste enhancement
HNJ Schifferstein, PWJ Verlegh
Acta psychologica 94 (1), 87-105, 1996
2551996
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
ML Fransen, PWJ Verlegh, A Kirmani, EG Smit
International Journal of Advertising 34 (1), 6-16, 2015
1982015
Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response
MC Campbell, GS Mohr, PWJ Verlegh
Journal of Consumer Psychology 23 (4), 483-495, 2013
1872013
Language abstraction in word of mouth
GAC Schellekens, PWJ Verlegh, A Smidts
Journal of Consumer Research 37 (2), 207-223, 2010
1602010
Measuring and managing the essence of a brand personality
J Van Rekom, G Jacobs, PWJ Verlegh
Marketing letters 17 (3), 181-192, 2006
1582006
Global vs local brands: how home country bias and price differences impact brand evaluations
W Winit, G Gregory, M Cleveland, P Verlegh
International Marketing Review, 2014
1532014
Range and number-of-levels effects in derived and stated measures of attribute importance
PWJ Verlegh, HNJ Schifferstein, DR Wittink
Marketing Letters 13 (1), 41-52, 2002
1412002
The consumption of convenience foods: reference groups and eating situations
PWJ Verlegh, MJJM Candel
Food Quality and Preference 10 (6), 457-464, 1999
1381999
Country-of-origin effects on consumer product evaluations
PWJ Verlegh
1352001
Receiver responses to rewarded referrals: the motive inferences framework
PWJ Verlegh, G Ryu, MA Tuk, L Feick
Journal of the Academy of Marketing Science 41 (6), 669-682, 2013
1282013
Sales and sincerity: The role of relational framing in word-of-mouth marketing
MA Tuk, PWJ Verlegh, A Smidts, DHJ Wigboldus
Journal of Consumer Psychology 19 (1), 38-47, 2009
1212009
Satisfaction with virtual communities of interest: Effect on members' visit frequency
K De Valck, F Langerak, PC Verhoef, PWJ Verlegh
British Journal of Management 18 (3), 241-256, 2007
1072007
Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism
SF Bernritter, PWJ Verlegh, EG Smit
Journal of Interactive Marketing 33, 27-42, 2016
952016
Strategies and motives for resistance to persuasion: an integrative framework
ML Fransen, EG Smit, PWJ Verlegh
Frontiers in psychology 6, 1201, 2015
892015
The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand
J Eelen, P Özturan, PWJ Verlegh
International Journal of Research in Marketing 34 (4), 872-891, 2017
832017
The effect of members' satisfaction with a virtual community on member participation
F Langerak, P Verhoef, P Verlegh, K de Valck
612003
Das System kann den Vorgang jetzt nicht ausführen. Versuchen Sie es später erneut.
Artikel 1–20