| Promotion of prescription drugs and its impact on physicians' choice behavior FF Gönül, F Carter, E Petrova, K Srinivasan Journal of marketing 65 (3), 79-90, 2001 | 444 | 2001 |
| Innovation in the pharmaceutical industry: The process of drug discovery and development E Petrova Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices …, 2013 | 151 | 2013 |
| Consumer learning and brand valuation: An application on over-the-counter drugs MT Akçura, FF Gönül, E Petrova Marketing Science 23 (1), 156-169, 2004 | 117 | 2004 |
| Promotion of prescription drugs and its impact on physicians' choice behavior F Carter, E Petrova, K Srinivasan Journal of Marketing 65 (3), 79-90, 2001 | 9 | 2001 |
| Innovation and Marketing in the Pharmaceutical Industry. International Series in Quantitative Marketing 20 E Petrova Springer-Verlag: New York. https://doi. org/10.1007/978-1-4614-7801-0 [in …, 2014 | 4 | 2014 |
| Promotion of prescription drugs and its impact on physicianschoice behaviour FF Gnul, F Carter, E Petrova, K Srinivasan Journal of Marketing 65 (3), 79-90, 2001 | 2 | 2001 |
| Consumer Learning and Brand Valuation for Nonprescription Drugs MT Akçura, FF Gönül, E Petrova Carnegie Mellon University, 2001 | 1 | 2001 |
| The Moderating Impact of Promotion on Substitution: An Economic Approach E Petrova, AL Montgomery | | 2010 |
| Essays on market performance and optimal allocation of marketing resources in the pharmaceutical and retail industries E Petrova Dissertation Abstracts International 68 (01), 2006 | | 2006 |
fusun gonulDatabase Marketing Consultant
fusun gonulDatabase Marketing Consultant