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Nico Schauerte
Nico Schauerte
Professor of Technology & Innovation Marketing
Verified email at vu.nl - Homepage
Title
Cited by
Cited by
Year
The impact of digital transformation on the retailing value chain
W Reinartz, N Wiegand, M Imschloss
International Journal of Research in Marketing 36 (3), 350-366, 2019
6072019
Does it pay to be real? Understanding authenticity in TV advertising
M Becker, N Wiegand, WJ Reinartz
Journal of Marketing 83 (1), 24-50, 2019
2032019
The Platformization of Brands
JRK Wichmann, N Wiegand, WJ Reinartz
Journal of Marketing 86 (1), 109-131, 2022
802022
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations
M Steiner, N Wiegand, A Eggert, K Backhaus
International Journal of Research in Marketing 33 (2), 276-296, 2016
492016
Preisdifferenzierung und-dispersion im Handel
W Reinartz, J Haucap, N Wiegand, M Hunold
ausgewählte Schriften der IFH-Förderer 6, 2017
162017
Price differentiation and dispersion in retailing
WJ Reinartz, J Haucap, N Wiegand, M Hunold
Selected Publications of the IFH Sponsors 6, 2017
122017
The Rise of Digital (Retail) Platforms
W Reinartz, N Wiegand, JRK Wichmann
Selected Publications of the IFH Sponsors 9, 2019
112019
Platform adoption in network markets: Selecting beneficial partners to achieve market dominance
N Wiegand, S Witt, M Steiner, K Backhaus
International Journal of Innovation Management 19 (02), 1550028, 2015
112015
Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations
N Wiegand, M Imschloss
Journal of Interactive Marketing 56 (4), 18-40, 2021
92021
The Managerial Relevance of Marketing Science: Properties and Genesis
N Schauerte, M Becker, M Imschloss, JRK Wichmann, WJ Reinartz
International Journal of Research in Marketing, 2023
7*2023
Software Multihoming to Distal Markets: Evidence of Cannibalization and Complementarity in the Video Game Console Industry
N Wiegand, Y Peers, A Bleier
Journal of the Academy of Marketing Science 51, 393-417, 2023
42023
Building Your Own Brand Platform
J Wichmann, N Wiegand, WJ Reinartz
Harvard Business Review 100 (5), 47-53, 2022
42022
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose
W Reinartz, N Wiegand
NIM Marketing Intelligence Review 11 (1), 30-35, 2019
42019
When customers are—and aren’t—OK with personalized prices
J Haucap, W Reinartz, N Wiegand
Harvard Business Review, 2018
42018
Auftragsfinanzierung und Financial Engineering
K Backhaus, PA Brüne, N Wiegand
Auftrags-und Projektmanagement: Mastering Business Markets, 137-172, 2013
32013
The Cold Start Problem in Nascent AI Strategy: Kickstarting Data Network Effects
A Vomberg, N Schauerte, S Krakowski, M Gijsenberg, CI Bogusz, A Bleier
Journal of Business Research, 2023
22023
Die Grenzen der Preisdifferenzierung
WJ Reinartz, N Wiegand, J Haucap
Markenartikel 2018 (4), 100-103, 2018
22018
Das Ende der Werbekampagne [The end of the advertising campaign]
N Wiegand, W Reinartz, J Sprigg
Harvard Business Manager 40 (1), 67-73, 2018
22018
Leveraging B2B Field Service Technicians as a “Second Sales Force”: How Service Situations Affect Selling Activity and Success
M Berkmann, M Eisenbeiss, WJ Reinartz, N Schauerte
Journal of the Academy of Marketing Science, 2023
12023
Making New Enemies: How Suppliers’ Digital Disintermediation Strategy Shifts Consumers’ Use of Incumbent Offerings
N Schauerte, R Schauerte, M Becker, T Hennig-Thurau
Journal of the Academy of Marketing Science, 2023
12023
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