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Goetz Greve
Goetz Greve
HSBA Hamburg School of Business Administration
Bestätigte E-Mail-Adresse bei hsba.de - Startseite
Titel
Zitiert von
Zitiert von
Jahr
The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
JU Becker, G Greve, S Albers
International Journal of research in Marketing 26 (3), 207-215, 2009
5152009
The moderating effect of customer engagement on the brand image–brand loyalty relationship
G Greve
Procedia-Social and Behavioral Sciences 148, 203-210, 2014
1892014
Erfolgsfaktoren von Customer-Relationship-Management-Implementierungen
G Greve
Deutscher Universitäts-Verlag, 2006
1082006
Determinants of performance in customer relationship management-Assessing the technology usage-Performance link
G Greve, S Albers
Proceedings of the 39th Annual Hawaii International Conference on System …, 2006
762006
Online-marketing-intelligence
D Ahrholdt, G Greve, G Hopf
Kennzahlen, Erfolgsfaktoren und Steuerungskonzepte im Online-Marketing …, 2019
712019
Online targeting und controlling
C Bauer, R Abel, M Altendorf, N Andersen, G Greve, G Hopf
Gabler, 2011
552011
Social CRM–ganzheitliches Beziehungsmanagement mit Social Media
G Greve
Marketing Review St. Gallen 28, 16-21, 2011
502011
Left behind expectations-How to prevent CRM implementations from failing
JU Becker, G Greve, S Albers
NIM Marketing Intelligence Review 2 (2), 34-41, 2010
372010
Information management can’t be all fun and games, can it? How gamified experiences foster information exchange in multi-actor service ecosystems
P Weretecki, G Greve, K Bates, J Henseler
International journal of information management 61, 102391, 2021
342021
Einführung in das Online targeting
G Greve, G Hopf, C Bauer
Online Targeting und Controlling: Grundlagen–Anwendungsfelder …, 2011
232011
Social CRM–Zielgruppenorientiertes Kundenmanagement mit Social Media
G Greve
Online Targeting und Controlling: Grundlagen–Anwendungsfelder …, 2011
232011
Kundenorientierte Unternehmensführung: Konzept und Anwendung des Net Promoter® Score in der Praxis
G Greve, E Benning-Rohnke
Springer-Verlag, 2010
192010
Different or alike? Comparing computer-based and paper-based card sorting
G Greve
International Journal of Strategic Innovative Marketing 1 (1), 27-36, 2014
142014
Kundenwertprognose
S Albers, G Greve
Prognoserechnung, 431-438, 2005
142005
From customer relationship management to influencer relationship management
G Greve, A Schlüschen
Diverse methods in customer relationship marketing and management, 80-91, 2018
122018
Online-Marketing-Intelligence
DC Ahrholdt, G Greve, G Hopf
Springer Gabler, 2023
82023
Selling actors in multi-actor sales ecosystems: who they are, what they do and why it matters
P Weretecki, G Greve, J Henseler
Journal of Business & Industrial Marketing 36 (4), 641-653, 2021
62021
Experiential value in multi-actor service ecosystems: scale development and its relation to inter-customer helping behavior
P Weretecki, G Greve, J Henseler
Frontiers in psychology 11, 593390, 2021
62021
Analysis of the use of robo-advisors as a replacement for personal selling
G Greve, F Meyer
Robo-Advisory: Investing in the Digital Age, 93-104, 2021
52021
The moderating effects of service and ambience on customer satisfaction in a fast-casual restaurant: a German case study
G Greve
International Journal of Hospitality and Event Management 1 (2), 147-163, 2014
52014
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