| The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention JU Becker, G Greve, S Albers International Journal of research in Marketing 26 (3), 207-215, 2009 | 492 | 2009 |
| The moderating effect of customer engagement on the brand image–brand loyalty relationship G Greve Procedia-Social and Behavioral Sciences 148, 203-210, 2014 | 174 | 2014 |
| Erfolgsfaktoren von Customer-Relationship-Management-Implementierungen G Greve Deutscher Universitäts-Verlag, 2006 | 108 | 2006 |
| Determinants of performance in customer relationship management-Assessing the technology usage-Performance link G Greve, S Albers Proceedings of the 39th Annual Hawaii International Conference on System …, 2006 | 77 | 2006 |
| Online-marketing-intelligence D Ahrholdt, G Greve, G Hopf Kennzahlen, Erfolgsfaktoren und Steuerungskonzepte im Online-Marketing …, 2019 | 56 | 2019 |
| Online targeting und controlling C Bauer, R Abel, M Altendorf, N Andersen, G Greve, G Hopf Gabler, 2011 | 52 | 2011 |
| Social CRM–ganzheitliches Beziehungsmanagement mit Social Media G Greve Marketing Review St. Gallen 28, 16-21, 2011 | 49 | 2011 |
| How to prevent CRM implementations from failing JU Becker, G Greve, S Albers GfK Marketing Intelligence Review 2 (2), 34-41, 2010 | 36 | 2010 |
| Information management can’t be all fun and games, can it? How gamified experiences foster information exchange in multi-actor service ecosystems P Weretecki, G Greve, K Bates, J Henseler International journal of information management 61, 102391, 2021 | 24 | 2021 |
| Einführung in das Online targeting G Greve, G Hopf, C Bauer Online Targeting und Controlling: Grundlagen–Anwendungsfelder …, 2011 | 24 | 2011 |
| Social CRM–Zielgruppenorientiertes Kundenmanagement mit Social Media G Greve Online Targeting und Controlling: Grundlagen–Anwendungsfelder …, 2011 | 23 | 2011 |
| Kundenorientierte Unternehmensführung: Konzept und Anwendung des Net Promoter® Score in der Praxis G Greve, E Benning-Rohnke Springer-Verlag, 2010 | 18 | 2010 |
| Kundenwertprognose S Albers, G Greve Prognoserechnung, 431-438, 2005 | 14 | 2005 |
| Different or alike? Comparing computer-based and paper-based card sorting G Greve International Journal of Strategic Innovative Marketing 1 (1), 27-36, 2014 | 13 | 2014 |
| From customer relationship management to influencer relationship management G Greve, A Schlüschen Diverse methods in customer relationship marketing and management, 80-91, 2018 | 10 | 2018 |
| Experiential Value in multi-actor service ecosystems: Scale development and its relation to inter-customer helping behavior P Weretecki, G Greve, J Henseler Frontiers in psychology 11, 593390, 2021 | 6 | 2021 |
| Selling actors in multi-actor sales ecosystems: who they are, what they do and why it matters P Weretecki, G Greve, J Henseler Journal of Business & Industrial Marketing 36 (4), 641-653, 2021 | 4 | 2021 |
| Analysis of the use of robo-advisors as a replacement for personal selling G Greve, F Meyer Robo-Advisory: Investing in the Digital Age, 93-104, 2021 | 4 | 2021 |
| The moderating effects of service and ambience on customer satisfaction in a fast-casual restaurant: a German case study G Greve International Journal of Hospitality and Event Management 1 (2), 147-163, 2014 | 4 | 2014 |
| Targeting mit InVideo Advertising D Reisig, F Runge, G Greve Online Targeting und Controlling: Grundlagen–Anwendungsfelder …, 2011 | 4 | 2011 |
Gregor HopfProfessor Digital Transformation, Duale Hochschule Baden-WürttembergBestätigte E-Mail-Adresse bei dhbw-ravensburg.de
