Thomas Reimer
Thomas Reimer
Professor in Consumer Behavior, University of Southern Denmark
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Zitiert von
Zitiert von
When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews
T Reimer, M Benkenstein
Journal of Business Research 69 (12), 5993-6001, 2016
Altruistic eWOM marketing: More than an alternative to monetary incentives
T Reimer, M Benkenstein
Journal of Retailing and Consumer Services 31, 323-333, 2016
Not just for the recommender: How eWOM incentives influence the recommendation audience
T Reimer, M Benkenstein
Journal of Business Research 86, 11-21, 2018
The Relevance of Positive Word-of-Mouth Effects on the Customer Lifetime Value - A Replication and Extension in the Context of Start-ups
M Grossmann, C Brock, M Hubert, T Reimer
Journal of Service Management Research 3, 148-157, 2019
Transformative Outcomes of Consumer Well-Being in the Era of IR 4.0: Opportunities and Threats of Physical, Biological and Digital Technologies Across Sectors
A Roy, MF Boninsegni, S Kumar, JP Peronard, T Reimer
Consumer Interests Annual 66, 2020
“Dear Stranger, this Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing
T Reimer, L Steinhoff, M Leyer
AMA Winter Academic Conference, 2020
The rise of the machine: Macro consumer behavioral issues in the 4th industrial revolution
M Bakpayev, M Boninsegni, JP de Cros Peronard, T Reimer, A Roy, ...
Transformative Consumer Research Conference, 2019
Understanding the customer complaint recovery process on social media: Social impact of virtual presence
T Reimer, B Aysolmaz
QUIS16 Proceedings (International Research Symposium on Advancing Service …, 2019
New dynamics of customer complaints on social media: Introducing data mining methods
T Reimer, B Aysolmaz
Frontiers in Service 2019 Conference, 2019
Many companies focus on process orientation, but do customers realize?
T Reimer, M Leyer
EMAC 2018 Conference Proceedings, 2018
Towards converting customer engagement into loyalty using social media brand posts
T Reimer, M Leyer, T Anisimova
ANZMAC 2018 Conference Proceedings, 2018
Customer-customer interaction in social media-an analysis of forms of interaction and effects
T Reimer
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