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Thomas Reimer
Thomas Reimer
Professor in Consumer Behavior, University of Southern Denmark
Bestätigte E-Mail-Adresse bei sam.sdu.dk - Startseite
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Zitiert von
Zitiert von
Jahr
When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews
T Reimer, M Benkenstein
Journal of Business research 69 (12), 5993-6001, 2016
2272016
Altruistic eWOM marketing: More than an alternative to monetary incentives
T Reimer, M Benkenstein
Journal of Retailing and Consumer Services 31, 323-333, 2016
1372016
Not just for the recommender: How eWOM incentives influence the recommendation audience
T Reimer, M Benkenstein
Journal of Business Research 86, 11-21, 2018
902018
Opportunities of and threats to consumer well-being in the age of Fourth Industrial Revolution (IR 4.0) technologies
MF Boninsegni, A Roy, M Bakpayev, S Kumar, JP Peronard, T Reimer
Digital Policy, Regulation and Governance 24 (1), 93-105, 2022
62022
The Relevance of Positive Word-of-Mouth Effects on the Customer Lifetime Value - A Replication and Extension in the Context of Start-ups
M Grossmann, C Brock, M Hubert, T Reimer
Journal of Service Management Research 3, 148-157, 2019
62019
Environmental factors to maximize social media engagement: A comprehensive framework
T Reimer
Journal of Retailing and Consumer Services 75, 103458, 2023
52023
Technology-enabled well-being in the era of IR4. 0: marketing and public policy implications
A Roy, M Bakpayev, MF Boninsegni, S Kumar, JP Peronard, T Reimer
Journal of Consumer Marketing 40 (4), 431-444, 2023
22023
Transformative Outcomes of Consumer Well-Being in the Era of IR 4.0: Opportunities and Threats of Physical, Biological and Digital Technologies Across Sectors
A Roy, MF Boninsegni, S Kumar, JP Peronard, T Reimer
Consumer Interests Annual 66, 2020
12020
“Dear Stranger, this Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing
T Reimer, L Steinhoff, M Leyer
AMA Winter Academic Conference, 2020
2020
The rise of the machine: Macro consumer behavioral issues in the 4th industrial revolution
M Bakpayev, M Boninsegni, JP de Cros Peronard, T Reimer, A Roy, ...
Transformative Consumer Research Conference, 2019
2019
Understanding the customer complaint recovery process on social media: Social impact of virtual presence
T Reimer, B Aysolmaz
QUIS symposium: Advancing Service Research and Practice, 2019
2019
New dynamics of customer complaints on social media: Introducing data mining methods
T Reimer, B Aysolmaz
Frontiers in Service 2019 Conference, 2019
2019
Many companies focus on process orientation, but do customers realize?
T Reimer, M Leyer
EMAC 2018 Conference Proceedings, 2018
2018
Towards converting customer engagement into loyalty using social media brand posts
T Reimer, M Leyer, T Anisimova
ANZMAC 2018 Conference Proceedings, 2018
2018
Customer-customer interaction in social media-an analysis of forms of interaction and effects
T Reimer
2017
Technology-enabled well-being in the era of IR4. 0 marketing and public policy implications Roy, Abhijit; Bakpayev, Marat; Boninsegni, Melanie Florence; Kumar, Smriti; Peronard
JP de Cros, T Reimer
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