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Andreas B. Eisingerich
Andreas B. Eisingerich
Professor of Marketing, Imperial College Business School, Imperial College London
Verified email at imperial.ac.uk
Title
Cited by
Cited by
Year
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers
CW Park, DJ MacInnis, J Priester, AB Eisingerich, D Iacobucci
Journal of marketing 74 (6), 1-17, 2010
24592010
How can clusters sustain performance? The role of network strength, network openness, and environmental uncertainty
AB Eisingerich, SJ Bell, P Tracey
Research policy 39 (2), 239-253, 2010
4512010
Attachment–aversion (AA) model of customer–brand relationships
CW Park, AB Eisingerich, JW Park
Journal of consumer psychology 23 (2), 229-248, 2013
4212013
Drivers of brand commitment: A cross-national investigation
AB Eisingerich, G Rubera
Journal of International Marketing 18 (2), 64-79, 2010
4212010
The role of brand logos in firm performance
CW Park, AB Eisingerich, G Pol, JW Park
Journal of Business Research 66 (2), 180-187, 2013
3542013
Perceived service quality and customer trust: does enhancing customers' service knowledge matter?
AB Eisingerich, SJ Bell
Journal of service research 10 (3), 256-268, 2008
3492008
Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth
AB Eisingerich, HEH Chun, Y Liu, HM Jia, SJ Bell
Journal of Consumer Psychology 25 (1), 120-128, 2015
3452015
Maintaining customer relationships in high credence services
AB Eisingerich, SJ Bell
Journal of Services Marketing, 2007
3042007
Doing good and doing better despite negative information?: The role of corporate social responsibility in consumer resistance to negative information
AB Eisingerich, G Rubera, M Seifert, G Bhardwaj
Journal of Service Research 14 (1), 60-75, 2011
2632011
Managing service innovation and interorganizational relationships for firm performance: to commit or diversify?
AB Eisingerich, G Rubera, M Seifert
Journal of Service Research 11 (4), 344-356, 2009
2412009
Attitudes and acceptance of oral and parenteral HIV preexposure prophylaxis among potential user groups: a multinational study
AB Eisingerich, A Wheelock, GB Gomez, GP Garnett, MR Dybul, PK Piot
PloS one 7 (1), e28238, 2012
2402012
The paradox of customer education: Customer expertise and loyalty in the financial services industry
SJ Bell, AB Eisingerich
European Journal of Marketing, 2007
2402007
Relationship marketing in the financial services industry: The importance of customer education, participation and problem management for customer loyalty
AB Eisingerich, SJ Bell
Journal of financial services marketing 10 (4), 86-97, 2006
2402006
How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized …
S Ren, AB Eisingerich, HT Tsai
International Business Review 24 (4), 642-651, 2015
2342015
Internationalization strategies of emerging markets firms
HT Tsai, AB Eisingerich
California Management Review 53 (1), 114-135, 2010
1402010
Acta non verba? The role of customer participation and word of mouth in the relationship between service firms’ customer satisfaction and sales performance
AB Eisingerich, S Auh, O Merlo
Journal of Service Research 17 (1), 40-53, 2014
1362014
Hook vs. hope: How to enhance customer engagement through gamification
AB Eisingerich, A Marchand, MP Fritze, L Dong
International Journal of Research in Marketing 36 (2), 200-215, 2019
1122019
Are Thai MSM willing to take PrEP for HIV prevention? An analysis of attitudes, preferences and acceptance
A Wheelock, AB Eisingerich, J Ananworanich, GB Gomez, TB Hallett, ...
PloS one 8 (1), e54288, 2013
852013
In e-commerce, more is more
AB Eisingerich, T Kretschmer
Harvard Business Review 86 (3), 20-21, 2008
842008
Managing networks of interorganizational linkages and sustainable firm performance in business‐to‐business service contexts
AB Eisingerich, SJ Bell
Journal of Services Marketing, 2008
832008
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