| Comparing automated text classification methods J Hartmann, J Huppertz, C Schamp, M Heitmann International Journal of Research in Marketing 36 (1), 20-38, 2019 | 416 | 2019 |
| More than a feeling: Accuracy and application of sentiment analysis J Hartmann, M Heitmann, C Siebert, C Schamp International Journal of Research in Marketing 40 (1), 75-87, 2023 | 171* | 2023 |
| The power of brand selfies J Hartmann, M Heitmann, C Schamp, O Netzer Journal of Marketing Research 58 (6), 1159-1177, 2021 | 149* | 2021 |
| Consideration of ethical attributes along the consumer decision-making journey C Schamp, M Heitmann, R Katzenstein Journal of the Academy of Marketing Science 47, 328-348, 2019 | 60 | 2019 |
| The effectiveness of cause-related marketing: A meta-analysis on consumer responses C Schamp, M Heitmann, THA Bijmolt, R Katzenstein Journal of Marketing Research 60 (1), 189-215, 2023 | 23 | 2023 |
| Cause-Related Marketing as Sales Promotion C Schamp, M Heitmann, Y Peers, PSH Leeflang Journal of Marketing Research, 00222437231200807, 2024 | | 2024 |
| Precommitment-based Pricing K Berger, C Schamp, M Heitmann, K Wertenbroch INSEAD Working Paper, 2021 | | 2021 |
| Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence R Katzenstein, C Schamp, T Bijmolt European Marketing Academy, 2017 | | 2017 |
| Sales effects of cause-related marketing campaigns and their moderators C Schamp, A Permann, P Leeflang, M Heitmann Advances in Consumer Research, 128, 2016 | | 2016 |
| The Monetary Value of Ethical Attributes: Preference Reversal Effects Among Cause-Related Marketing Campaigns. CP Schamp, M Heitmann, J Stehmann Advances in Consumer Research 44, 2016 | | 2016 |
| Changing the rules of the game: Competition among cause-related marketing promotions C Schamp, K Ludwig, M Heitmann European Marketing Academy, 2015 | | 2015 |
