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Rainer Haas
Rainer Haas
Associate Professor at Institute of Marketing & Innovation, University of Natural Resources and Life
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Titel
Zitiert von
Zitiert von
Jahr
Cow Milk versus Plant-Based Milk Substitutes: A Comparison of Product Image and Motivational Structure of Consumption.
R Haas, A Schnepps, A Pichler, O Meixner
SUSTAINABILITY-BASEL 11 (18), 5046, 2019
2112019
What motivates consumers to buy traditional food products? Evidence from Croatia and Austria using word association and laddering interviews
M Cerjak, R Haas, F Brunner, M Tomic
British Food Journal 116 (11), 1726-1747, 2014
1422014
Will they buy it? The potential for marketing organic vegetables in the food vending sector to strengthen vegetable safety: A choice experiment study in three West African cities
L Probst, E Houedjofonon, HM Ayerakwa, R Haas
FOOD POLICY 37 (3), 296-308, 2012
1222012
CSR schemes in agribusiness: opening the black box.
K Poetz, R Haas, M Balzarova
British Food Journal 115 (1), 47-74, 2013
522013
Consumer acceptance of wood-based food additives
T Stern, R Haas, O Meixner
British Food Journal 111 (2-3), 179-195, 2009
522009
Brand familiarity and tasting in conjoint analysis An experimental study with Croatian beer consumers
M Cerjak, R Haas, D Kovacic
British Food Journal 112 (6-7), 561-579, 2010
472010
Consumer Perception of Food Quality and Safety in Western Balkan Countries: Evidence from Albania and Kosovo.
R Haas, D Imami, I Miftari, P Ymeri, K Grunert, O Meixner
Foods 1 (10), 160, 2021
432021
Do US Consumers perceive local and organic Food differently? An Analysis based on means-end chain Analysis and word association
R Haas, J Stern, O Meixner, DI Nyob, V Traar
International Journal on Food System Dynamics 4, 214-226, 2013
422013
Effects of quality claims on willingness to pay for organic food Evidence from experimental auctions in Croatia.
M Cagalj, R Haas, UB Morawetz
British Food Journal 118 (9), 2218-2233, 2016
382016
Consumer Attitudes, Knowledge, and Behavior in the Russian Market for Organic Food
O Meixner, R Haas, Y Perevoshchikova, M Canavari
International Journal on Food System Dynamics 2 (5), 98-109, 2014
372014
Attitudes and Preferences of Kosovar Consumer Segments Toward Quality Attributes of Milk and Dairy Products.
D Haas, R., Canavari, M., Imami, D., Gjonbalaj, M., Gjokaj, E. and Zvyagintsev
Journal of International Food & Agribusiness Marketing 28 (4), 407-426, 2016
362016
Emerging strategic corporate social responsibility partnership initiatives in agribusiness: the case of the sustainable agriculture initiative
K Poetz, R Haas, M Balzarova
Journal on Chain and Network Science 12 (2), 151-165, 2012
282012
Sustainable Consumption of Food: Framing the Concept through Turkish Expert Opinions
HR Tekinbaş Özkaya F, Durak MG, Doğan O, Bulut ZA
SUSTAINABILITY-BASEL 13 (7), 3946, 2021
252021
Measurement of the importance of trust elements in B2B AgriFood Chains – an Application of the Analytic Hierarchic Process.
C Ameseder, O Meixner, R Haas
Journal on Chain and Network Science 8 (2), 153-160, 2008
242008
Enabling community-powered co-innovation by connecting rural stakeholders with global knowledge brokers A case study from Nepal.
R Haas, O Meixner, M Petz
British Food Journal 118 (6), 1350-1369, 2016
202016
Gatekeepers' Perceptions of Thai Geographical Indication Products in Europe.
R Wongprawmasa, M Canavaria, R Haas, D Asiolic
Journal of International Food & Agribusiness Marketing 24, 185-200, 2012
172012
Designing and Implementing the MySusCof App—A mobile app to support food waste reduction
R Haas, H Aşan, O Doğan, CR Michalek, Ö Karaca Akkan, ZA Bulut
Foods 11 (15), 2222, 2022
142022
Interaction with customers: The Application of Social Media within the Austrian Supply Chain for Food and Beverages
PM Oliver Meixner, Rainer Haas, Helmut Moosbrugger
Journal on Food System Dynamics 1, 26-37, 2013
12*2013
Being a farmer in Austria during COVID-19—A qualitative study on challenges and opportunities
O Meixner, HE Quehl, S Pöchtrager, R Haas
Agronomy 12 (5), 1240, 2022
112022
Factors influencing consumer attitudes towards organic food products in a transition economy—Insights from kosovo
I Miftari, R Haas, O Meixner, D Imami, E Gjokaj
Sustainability 14 (10), 5873, 2022
102022
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