| The influence of values in sustainable consumption among millennials A Falke, N Schröder, C Hofmann Journal of Business Economics 92 (6), 899-928, 2022 | 27 | 2022 |
| Analyzing the browsing basket: A latent interests-based segmentation tool N Schröder, A Falke, H Hruschka, T Reutterer Journal of Interactive Marketing 47 (1), 181-197, 2019 | 23 | 2019 |
| Leveraging purchase regularity for predicting customer behavior the easy way T Reutterer, M Platzer, N Schröder International Journal of Research in Marketing 38 (1), 194-215, 2021 | 22 | 2021 |
| A first fit index on estimation accuracy in structural equation models A Falke, N Schröder, H Endres Journal of Business Economics 90, 277-302, 2020 | 18 | 2020 |
| Analyzing browsing and purchasing across multiple websites based on latent Dirichlet allocation N Schröder, A Falke, H Hruschka, T Reutterer ALLDATA 2017 40, 44, 2017 | 9 | 2017 |
| Comparing alternatives to account for unobserved heterogeneity in direct marketing models N Schröder, H Hruschka Decision Support Systems 103, 24-33, 2017 | 8 | 2017 |
| Using multidimensional item response theory models to explain multi-category purchases N Schröder Marketing: ZFP–Journal of Research and Management 39 (2), 27-37, 2017 | 8 | 2017 |
| Investigating the effects of mailing variables and endogeneity on mailing decisions N Schröder, H Hruschka European Journal of Operational Research 250 (2), 579-589, 2016 | 6 | 2016 |
| Response measurement and optimization of direct mailings N Schröder, H Hruschka Journal für Betriebswirtschaft 62, 261-308, 2012 | 6 | 2012 |
| The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices F Sengo Furtado, T Reutterer, N Schröder Journal of Business Economics 92 (4), 565-590, 2022 | 3 | 2022 |
| Location Planning & Analysis Using Uncertain Data F Kellner, N Schröder 2021 International Conference on Decision Aid Sciences and Application (DASA …, 2021 | 1 | 2021 |
| Data Mining mit unsicheren Daten F Kellner, N Schröder Springer, 2018 | 1 | 2018 |
| New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling N Schröder, A Falke, H Endres Academy of Management Proceedings 2021 (1), 15022, 2021 | | 2021 |
| Data Mining Based on Uncertain Data: An OpenStreetMap Case Study F Kellner, N Schröder HMD Praxis der Wirtschaftsinformatik 55, 601-613, 2018 | | 2018 |
Michael PlatzerVienna University of Economics and BusinessVerified email at s.wu.ac.at
