Innovation management and marketing in the high-tech sector: A content analysis of advertisements D Gerhard, A Brem, C Baccarella, KI Voigt International Journal of Management 28 (1 Part 2), 2011 | 39 | 2011 |
Product development in the automotive industry: Crucial success drivers for technological innovations D Gerhard, A Brem, KI Voigt International Journal of Technology Marketing 3 (3), 203-222, 2008 | 33 | 2008 |
Strategic technological sourcing decisions in the context of timing and market strategies: An empirical analysis A Brem, DA Gerhard, KI Voigt International Journal of Innovation and Technology Management 11 (03), 1450016, 2014 | 15 | 2014 |
The application of lean principles and its effects in technology development D Gerhard, S Engel, C Scheiner, KI Voigt International Journal of Technology Management 57 (1/2/3), 92-109, 2012 | 15 | 2012 |
Processing of the heat resistant bearing steel M50NiL by selective laser melting O Beer, C Merklein, D Gerhard, O Hentschel, M Rasch, M Schmidt HTM Journal of Heat Treatment and Materials 73 (4), 187-201, 2018 | 8 | 2018 |
Technology make-or-buy decisions in the german industry: Criteria, methods and organization D Gerhard, KI Voigt PICMET 2009. Portland International Conference on Management of Engineering …, 2009 | 8 | 2009 |
Technology intelligence systems for manufacturing technologies–an empirical analysis in the context of timing strategies D Gerhard, KI Voigt International Journal of Technology Marketing 4 (4), 368-387, 2009 | 7 | 2009 |
Advertising for high-technology products in the product launch phase–a content-analysis CV Baccarella, DA Gerhard, KI Voigt International Journal of Engineering Management and Economics 1 (4), 249-268, 2010 | 3 | 2010 |
Innovationskommunikation-Theorie und empirische Untersuchung der externen Kommunikation von Innovationen über das Internet und sozialen Medien A Brem, D Gerhard, C Gudd, C Lettl | 2 | 2011 |
How Do Strategy, Resources and Processes Influence the Product Development Success? Results from an Empirical Study KI Voigt, C Scheiner, A Brem The R&D Management Conference 2007 Proceedings: Risk and Uncertainty in R&D …, 2007 | 1 | 2007 |
You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success CV Baccarella, L Maier, DA Gerhard, KI Voigt Academy of Management Proceedings 2022 (1), 18139, 2022 | | 2022 |
Additive Fertigung für industrielle Anwendungen T Papke, D Bartels, M Schmidt, M Merklein, J Baumann, I Pitz | | 2020 |
Essential Activities of an Integrated Technology Management Process D Gerhard Dr. Hut, 2010 | | 2010 |
Lean Technology Development in German Firms and Research Facilities D Gerhard, C Scheiner, S Engel, KI Voigt | | 2009 |
Die Rolle der Interdisziplinarität und deren Bedeutung für Managementaufgaben: eine explorative Untersuchung KI Voigt, D Gerhard, S John Lehrstuhl für Industriebetriebslehre, 2009 | | 2009 |
From Technology Management to Product Development: Insights from the German Automotive Industry D Gerhard, A Brem, C Scheiner, KI Voigt 17th International Conference on Management of Technology Proceedings, 2008 | | 2008 |
Technology Roadmapping and Make-or-Buy Decisions - Strategic Innovation Management through Development Pathways D Gerhard, A Brem, S Ihmels, KI Voigt R&D Management Conference Proceedings, 2008 | | 2008 |
Das Management von Produktinnovationen–Identifikation und Bewertung von elementaren Handlungsfeldern auf Basis einer qualitativen Metastudie KI Voigt, A Brem, D Gerhard | | 2007 |
Theorie und empirische Untersuchung der externen Kommunikation von Innovationen über das Internet und sozialen Medien A Brem, D Gerhard, C Gudd, C Lettl | | |