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M. Berk Talay
M. Berk Talay
Professor of Marketing, University of Massachusetts Lowell
Bestätigte E-Mail-Adresse bei uml.edu
Titel
Zitiert von
Zitiert von
Jahr
Data equivalence in cross-cultural international business research: assessment and guidelines
GTM Hult, DJ Ketchen, DA Griffith, CA Finnegan, T Gonzalez-Padron, ...
Journal of International Business Studies 39 (6), 1027-1044, 2008
4082008
Dynamic capabilities view: Foundations and research agenda
E Cavusgil, SH Seggie, MB Talay
Journal of marketing theory and practice 15 (2), 159-166, 2007
2192007
Getting to global: An evolutionary perspective of brand expansion in international markets
JD Townsend, S Yeniyurt, MB Talay
Journal of International Business Studies 40 (4), 539-558, 2009
1192009
Cultural variations in the use of marketing signals: A multilevel analysis of the motion picture industry
MB Akdeniz, MB Talay
Journal of the Academy of Marketing Science 41 (5), 601-624, 2013
842013
Global brand architecture position and market-based performance: The moderating role of culture
MB Talay, JD Townsend, S Yeniyurt
Journal of International Marketing 23 (2), 55-72, 2015
652015
Factors influencing brand launch in a global marketplace
S Yeniyurt, JD Townsend, MB Talay
Journal of Product Innovation Management 24 (5), 471-485, 2007
642007
Coevolutionary dynamics of automotive competition: Product innovation, change, and marketplace survival
MB Talay, RJ Calantone, CM Voorhees
Journal of Product Innovation Management 31 (1), 61-78, 2014
632014
Choice of ownership mode in joint ventures: An event history analysis from the automotive industry
MB Talay, ST Cavusgil
Industrial Marketing Management 38 (1), 71-82, 2009
382009
Exploring correlates of product launch in collaborative ventures: An empirical investigation of pharmaceutical alliances
MB Talay, SH Seggie, E Cavusgil
Journal of Product Innovation Management 26 (4), 360-370, 2009
332009
The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the US automotive industry
AH Kirca, P Randhawa, MB Talay, MB Akdeniz
International Journal of Research in Marketing 37 (2), 421-439, 2020
322020
In time we trust?: The effects of duration on the dynamics of trust-building processes in inter-organizational relationships
MB Talay, MB Akdeniz
Strategic Management Review 8 (1), 77-90, 2014
232014
Stock market reactions to new product launches in international markets: The moderating role of culture
MB Talay, MB Akdeniz, M Obal, JD Townsend
Journal of International Marketing 27 (4), 81-98, 2019
202019
When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the US automotive industry
MB Talay, MB Akdeniz, AH Kirca
Journal of the Academy of Marketing Science 45 (4), 513-533, 2017
202017
Do or die: competitive effects and Red Queen dynamics in the product survival race
MB Talay, JD Townsend
Industrial and Corporate Change 24 (3), 721-738, 2015
152015
SHAREHOLDER VALUE CREATION IN INTERNATIONAL JOINT VENTURES: THE CASE OFTHE US AUTOMOTIVE INDUSTRY
MB Talay, O Dalgic, T Dalgic
Strategic Management Review 4 (1), 1, 2010
122010
Resolving the innovation paradox: enhancing growth in technology companies
MB Talay
Journal of Product Innovation Management 22 (6), 540-542, 2005
82005
Can systems integration lead to improved performance? The role of strategic alliances
JMG Geleilate, RC Parente, MB Talay
Industrial Marketing Management 95, 17-28, 2021
72021
To launch or not to launch in recessions? Evidence from over 60 years of the automobile industry
MB Talay, K Pauwels, SH Seggie
MSI working paper series 12–109, Cambridge MA, 2012
62012
Interactive Effects of Product and Brand Portfolios on Firm Value
P Randhawa, AH Kirca, MB Talay, MB Akdeniz
Creating Marketing Magic and Innovative Future Marketing Trends, 95-98, 2017
42017
CORPORATE RESPONSE TO THE REGULATIONS FOR SUSTAIN ABILITY: A CASE STUDY OF THE LEADING GLOBAL CORPORATIONS.
MB Talay, E Yoon
Journal of International Management Studies 13 (1), 2013
42013
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