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Thorsten Hennig-Thurau
Thorsten Hennig-Thurau
Bestätigte E-Mail-Adresse bei wiwi.uni-muenster.de - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?
T Hennig-Thurau, KP Gwinner, G Walsh, DD Gremler
Journal of interactive marketing 18 (1), 38-52, 2004
77322004
Understanding Relationship Marketing Outcomes An Integration of Relational Benefits and Relationship Quality
T Hennig-Thurau, KP Gwinner, DD Gremler
Journal of service research 4 (3), 230-247, 2002
32842002
The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development
T Hennig‐Thurau, A Klee
Psychology & Marketing 14 (8), 737-764, 1998
23991998
The impact of new media on customer relationships
T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ...
Journal of service research 13 (3), 311-330, 2010
21092010
Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the Internet
T Hennig-Thurau, G Walsh, G Walsh
International journal of electronic commerce 8 (2), 51-74, 2003
15782003
Are all smiles created equal? How emotional contagion and emotional labor affect service relationships
T Hennig-Thurau, M Groth, M Paul, DD Gremler
Journal of marketing 70 (3), 58-73, 2006
13102006
Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention
T Hennig‐Thurau
International journal of service industry management, 2004
11482004
Modeling and managing student loyalty: An approach based on the concept of relationship quality
T Hennig-Thurau, MF Langer, U Hansen
Journal of service research 3 (4), 331-344, 2001
10682001
Customer reactions to emotional labor: The roles of employee acting strategies and customer detection accuracy
M Groth, T Hennig-Thurau, G Walsh
Academy of management Journal 52 (5), 958-974, 2009
7362009
Social commerce: a contingency framework for assessing marketing potential
MS Yadav, K De Valck, T Hennig-Thurau, DL Hoffman, M Spann
Journal of interactive marketing 27 (4), 311-323, 2013
5522013
Consumer file sharing of motion pictures
T Hennig-Thurau, V Henning, H Sattler
Journal of Marketing 71 (4), 1-18, 2007
4552007
Value creation in the video game industry: Industry economics, consumer benefits, and research opportunities
A Marchand, T Hennig-Thurau
Journal of interactive marketing 27 (3), 141-157, 2013
4452013
Willing and able to fake emotions: a closer examination of the link between emotional dissonance and employee well-being.
SD Pugh, M Groth, T Hennig-Thurau
Journal of Applied Psychology 96 (2), 377, 2011
4352011
Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies
T Hennig-Thurau, C Wiertz, F Feldhaus
Journal of the Academy of Marketing Science 43 (3), 375-394, 2015
4092015
Relationship marketing: Gaining competitive advantage through customer satisfaction and customer retention
T Hennig-Thurau
Springer Science & Business Media, 2000
3912000
German consumer decision‐making styles
G Walsh, VW MITCHELL, T Hennig‐Thurau
Journal of Consumer Affairs 35 (1), 73-95, 2001
3702001
Relationship quality and customer retention through strategic communication of customer skills
T Hennig-Thurau
Journal of marketing management 16 (1-3), 55-79, 2000
3572000
Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies
T Hennig-Thurau, CF Hofacker, B Bloching
Journal of interactive marketing 27 (4), 237-241, 2013
3562013
Does customer demotion jeopardize loyalty?
T Wagner, T Hennig-Thurau, T Rudolph
Journal of marketing 73 (3), 69-85, 2009
3382009
Relationship marketing—some reflections on the state-of-the-art of the relational concept
T Hennig-Thurau, U Hansen
Relationship marketing, 3-27, 2000
3022000
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