| A structural look at consumer innovativeness and self‐congruence in new product purchases KO Cowart, GL Fox, AE Wilson Psychology & Marketing 25 (12), 1111-1130, 2008 | 248 | 2008 |
| The influence of consumer decision‐making styles on online apparel consumption by college students KO Cowart, RE Goldsmith International Journal of Consumer Studies 31 (6), 639-647, 2007 | 223 | 2007 |
| Optimal Experience of Flow Enhanced by Telepresence: Evidence from Social Media Use JE Pelet, S Ettis, K Cowart Information and Management 54 (1), 115–128, 2017 | 185 | 2017 |
| Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages E Kemp, K Cowart, MM Bui Journal of Business Research 112, 200-209, 2020 | 24 | 2020 |
| Targeting Miss Daisy: Using age and gender to target unethical sales tactics KO Cowart, P Darke Marketing Letters 25 (1), 67-75, 2014 | 18 | 2014 |
| Religious affiliation: buffering negative reactions to service failures KO Cowart, E Ramirez, MK Brady Journal of Services Marketing, 2014 | 17 | 2014 |
| An examination of regifting E Swilley, KO Cowart, LR Flynn Journal of Consumer Behaviour 13 (4), 251-261, 2014 | 13 | 2014 |
| A structural look at consumer innovativeness and self-congruence in new product purchases K Cowart, G Fox, A Wilson ACR North American Advances, 2007 | 11 | 2007 |
| Empirical evidence of the effect of colorism on customer evaluations KO Cowart, KD Lehnert Psychology & Marketing 35 (5), 357-367, 2018 | 9 | 2018 |
| Me, Myself and I: Examining the Effect of Loneliness and Self-focus on Message Referents K Kemp, Elyria., Moore, David J., Cowart Journal of Current Issues & Research in Advertising 37 (1), 15-27, 2016 | 5 | 2016 |
| An Investigation of Androgyny and Sexual Orientation in Advertising: How Androgynous Imagery and Sexual Orientation Impact Advertisement and Brand Attitudes K Cowart, P Wagner Journal of Advertising Research 61 (3), 276-288, 2021 | 4 | 2021 |
| Extending Flow Theory to mobile shopping E Swilley, KO Cowart Ideas in Marketing: Finding the New and Polishing the Old, 179-179, 2015 | 4 | 2015 |
| Daddy dearest: The influence of paternal investment on attitude toward the advertisement KO Cowart Journal of Advertising 49 (2), 202-212, 2020 | 3 | 2020 |
| Dogmatism and innovativeness: A psychometric evaluation of A new measure of dogmatism for marketing R Goldsmith, R Clark, K Cowart Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 2 | 2015 |
| Fat so KO Cowart Managing the Effect of Obesity Stereotypes on Customer Evaluations of …, 2010 | 2 | 2010 |
| An investigation of influencer body enhancement and brand endorsement S Lefebvre, K Cowart Journal of Services Marketing, 2021 | 1 | 2021 |
| Promoting Consumer Mental Wellness Through Emotion Regulation Strategies E Kemp, K Cowart, M Bui ACR North American Advances, 2019 | 1 | 2019 |
| Witty Celebrity-Endorsed Ads: Share and Share Alike JE Pelet, J Khan, K Cowart Advances in National Brand and Private Label Marketing, 75-85, 2017 | 1 | 2017 |
| 13-F: Location-Based Services Effect on Online Purchase Intention JE Pelet, J Khan, K Cowart ACR North American Advances, 2017 | | 2017 |
| An Investigation of Gender Stereotyping on Parental Purchasing Decisions C Cascarilla, K Cowart | | 2016 |
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