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Kelly Cowart
Kelly Cowart
Associate Professor of Marketing, Grand Valley State University
Bestätigte E-Mail-Adresse bei gvsu.edu
Titel
Zitiert von
Zitiert von
Jahr
A structural look at consumer innovativeness and self‐congruence in new product purchases
KO Cowart, GL Fox, AE Wilson
Psychology & Marketing 25 (12), 1111-1130, 2008
2482008
The influence of consumer decision‐making styles on online apparel consumption by college students
KO Cowart, RE Goldsmith
International Journal of Consumer Studies 31 (6), 639-647, 2007
2232007
Optimal Experience of Flow Enhanced by Telepresence: Evidence from Social Media Use
JE Pelet, S Ettis, K Cowart
Information and Management 54 (1), 115–128, 2017
1852017
Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages
E Kemp, K Cowart, MM Bui
Journal of Business Research 112, 200-209, 2020
242020
Targeting Miss Daisy: Using age and gender to target unethical sales tactics
KO Cowart, P Darke
Marketing Letters 25 (1), 67-75, 2014
182014
Religious affiliation: buffering negative reactions to service failures
KO Cowart, E Ramirez, MK Brady
Journal of Services Marketing, 2014
172014
An examination of regifting
E Swilley, KO Cowart, LR Flynn
Journal of Consumer Behaviour 13 (4), 251-261, 2014
132014
A structural look at consumer innovativeness and self-congruence in new product purchases
K Cowart, G Fox, A Wilson
ACR North American Advances, 2007
112007
Empirical evidence of the effect of colorism on customer evaluations
KO Cowart, KD Lehnert
Psychology & Marketing 35 (5), 357-367, 2018
92018
Me, Myself and I: Examining the Effect of Loneliness and Self-focus on Message Referents
K Kemp, Elyria., Moore, David J., Cowart
Journal of Current Issues & Research in Advertising 37 (1), 15-27, 2016
52016
An Investigation of Androgyny and Sexual Orientation in Advertising: How Androgynous Imagery and Sexual Orientation Impact Advertisement and Brand Attitudes
K Cowart, P Wagner
Journal of Advertising Research 61 (3), 276-288, 2021
42021
Extending Flow Theory to mobile shopping
E Swilley, KO Cowart
Ideas in Marketing: Finding the New and Polishing the Old, 179-179, 2015
42015
Daddy dearest: The influence of paternal investment on attitude toward the advertisement
KO Cowart
Journal of Advertising 49 (2), 202-212, 2020
32020
Dogmatism and innovativeness: A psychometric evaluation of A new measure of dogmatism for marketing
R Goldsmith, R Clark, K Cowart
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2015
22015
Fat so
KO Cowart
Managing the Effect of Obesity Stereotypes on Customer Evaluations of …, 2010
22010
An investigation of influencer body enhancement and brand endorsement
S Lefebvre, K Cowart
Journal of Services Marketing, 2021
12021
Promoting Consumer Mental Wellness Through Emotion Regulation Strategies
E Kemp, K Cowart, M Bui
ACR North American Advances, 2019
12019
Witty Celebrity-Endorsed Ads: Share and Share Alike
JE Pelet, J Khan, K Cowart
Advances in National Brand and Private Label Marketing, 75-85, 2017
12017
13-F: Location-Based Services Effect on Online Purchase Intention
JE Pelet, J Khan, K Cowart
ACR North American Advances, 2017
2017
An Investigation of Gender Stereotyping on Parental Purchasing Decisions
C Cascarilla, K Cowart
2016
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