Follow
Pamela Miles Homer, Pamela M. Homer
Title
Cited by
Cited by
Year
A structural equation test of the value-attitude-behavior hierarchy.
PM Homer, LR Kahle
Journal of Personality and social Psychology 54 (4), 638, 1988
25421988
Physical attractiveness of the celebrity endorser: A social adaptation perspective
LR Kahle, PM Homer
Journal of consumer research 11 (4), 954-961, 1985
21571985
Alternative measurement approaches to consumer values: the list of values (LOV) and values and life style (VALS)
LR Kahle, SE Beatty, P Homer
Journal of consumer research 13 (3), 405-409, 1986
13071986
The involvement—commitment model: Theory and implications
SE Beatty, P Homer, LR Kahle
Journal of Business research 16 (2), 149-167, 1988
9101988
Alternative measurement approaches to consumer values: The list of values and the Rokeach value survey
SE Beatty, LR Kahle, P Homer, S Misra
Psychology & Marketing 2 (3), 181-200, 1985
7871985
The mediating role of attitude toward the ad: Some additional evidence
PM Homer
Journal of Marketing research 27 (1), 78-86, 1990
7671990
Message framing and the interrelationships among ad-based feelings, affect, and cognition
PM Homer, SG Yoon
Journal of Advertising 21 (1), 19-33, 1992
5101992
The situational impact of brand image beliefs
R Batra, PM Homer
Journal of consumer psychology 14 (3), 318-330, 2004
5042004
Product placements
PM Homer
Journal of Advertising 38 (3), 21-32, 2009
3672009
A meta-analysis of relationships between ad-evoked feelings and advertising responses
SP Brown, PM Homer, JJ Inman
Journal of Marketing Research 35 (1), 114-126, 1998
3621998
Source expertise, time of source identification, and involvement in persuasion: An elaborative processing perspective
PM Homer, LR Kahle
Journal of advertising 19 (1), 30-39, 1990
3391990
Personal values and gift-giving behaviors: A study across cultures
SE Beatty, LR Kahle, P Homer
Journal of Business Research 22 (2), 149-157, 1991
3231991
Values, susceptibility to normative influence, and attribute importance weights: A nomological analysis
R Batra, PM Homer, LR Kahle
Journal of consumer psychology 11 (2), 115-128, 2001
2862001
Ad size as an indicator of perceived advertising costs and effort: The effects on memory and perceptions
PM Homer
Journal of Advertising 24 (4), 1-12, 1995
1951995
Relationships among ad-induced affect, beliefs, and attitudes: Another look
PM Homer
Journal of Advertising 35 (1), 35-51, 2006
1892006
Perceived quality and image: When all is not “rosy”
PM Homer
Journal of Business Research 61 (7), 715-723, 2008
1862008
Self-brand connections: The role of attitude strength and autobiographical memory primes
DJ Moore, PM Homer
Journal of Business Research 61 (7), 707-714, 2008
1852008
Problems with VALS in international marketing research: An example from an application of the empirical mirror technique
SE Beatty, PM Homer, LR Kahle
ACR North American Advances, 1988
1101988
A social adaptation explanation of the effects of surrealism on advertising
PM Homer, LR Kahle
Journal of Advertising 15 (2), 50-60, 1986
841986
Attitudinal effects of character-based versus competence-based negative political communications
PM Homer, R Batra
Journal of Consumer Psychology 3 (2), 163-185, 1994
771994
The system can't perform the operation now. Try again later.
Articles 1–20