Paul Bolls
Paul Bolls
Murrow College of Communication Washington State University
Verified email at - Homepage
Cited by
Cited by
The effects of message valence and listener arousal on attention, memory, and facial muscular responses to radio advertisements
PD Bolls, A Lang, RF Potter
Communication research 28 (5), 627-651, 2001
Spreading the virus: Emotional tone of viral advertising and its effect on forwarding intentions and attitudes
P Eckler, P Bolls
Journal of interactive advertising 11 (2), 1-11, 2011
The effects of production pacing and arousing content on the information processing of television messages
A Lang, P Bolls, RF Potter, K Kawahara
Journal of Broadcasting & Electronic Media 43 (4), 451-475, 1999
Psychophysiological measurement and meaning: Cognitive and emotional processing of media
RF Potter, P Bolls
Routledge, 2012
Enjoyment of advergames and brand attitudes: The impact of thematic relevance
K Wise, PD Bolls, H Kim, A Venkataraman, R Meyer
Journal of Interactive Advertising 9 (1), 27-36, 2008
The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much?
A Lang, S Zhou, N Schwartz, PD Bolls, RF Potter
Journal of broadcasting & electronic media 44 (1), 94-109, 2000
Packaging television news: The effects of tabloid on information processing and evaluative responses
ME Grabe, S Zhou, A Lang, PD Bolls
Journal of broadcasting & electronic media 44 (4), 581-598, 2000
How avatar customizability affects children's arousal and subjective presence during junk food–sponsored online video games
R Bailey, K Wise, P Bolls
CyberPsychology & Behavior 12 (3), 277-283, 2009
How and why parents take on the tube
EW Austin, P Bolls, Y Fujioka, J Engelbertson
Journal of broadcasting & electronic media 43 (2), 175-192, 1999
Scare'em or disgust'em: The effects of graphic health promotion messages
G Leshner, P Bolls, E Thomas
Health communication 24 (5), 447-458, 2009
Something for nothing: Is visual encoding automatic?
A Lang, RF Potter, PD Bolls
Media Psychology 1 (2), 145-163, 1999
Cognitive access to negatively arousing news: An experimental investigation of the knowledge gap
ME Grabe, A Lang, S Zhou, PD Bolls
Communication research 27 (1), 3-26, 2000
Where psychophysiology meets the media: Taking the effects out of mass media research
A Lang, RF Potter, P Bolls
Media effects, 201-222, 2009
Motivated processing of fear appeal and disgust images in televised anti-tobacco ads
G Leshner, P Bolls, K Wise
Journal of Media Psychology, 2011
Tourist mental-imagery processing: Attention and arousal
SB Kim, DY Kim, P Bolls
Annals of Tourism Research 45, 63-76, 2014
When a fear appeal isn't just a fear appeal: The effects of graphic anti-tobacco messages
G Leshner, F Vultee, PD Bolls, J Moore
Journal of Broadcasting & Electronic Media 54 (3), 485-507, 2010
The effects of dual-task processing on consumers' responses to high-and low-imagery radio advertisements
PD Bolls, DD Muehling
Journal of Advertising 36 (4), 35-47, 2007
The effects of television commercial pacing on viewers' attention and memory
PD Bolls, DD Muehling, K Yoon
Journal of Marketing Communications 9 (1), 17-28, 2003
I can hear you, but can I see you? The use of visual cognition during exposure to high-imagery radio advertisements
PD Bolls
Communication research 29 (5), 537-563, 2002
I saw it on the radio: The allocation of attention to high-imagery radio advertisements
PD Bolls, A Lang
Media psychology 5 (1), 33-55, 2003
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