| Revisiting the consumer brand engagement concept OO Obilo, E Chefor, A Saleh Journal of Business Research 126, 634-643, 2021 | 155 | 2021 |
| Building positive internal and external stakeholder perceptions through CSR storytelling KR Hall, DE Harrison, OO Obilo Journal of Strategic Marketing 31 (7), 1317-1338, 2023 | 17 | 2023 |
| Market segmentation via attitudinal functions: a multi-method approach OO Obilo, BL Alford Qualitative Market Research: An International Journal 21 (1), 63-81, 2018 | 12 | 2018 |
| Advancing scholarship: Fostering the motivation to research in future marketing scholars O Obilo, B Alford Journal for Advancement of Marketing Education 23 (1), 12-22, 2015 | 10 | 2015 |
| When a mismatched advertisement is more persuasive than a matched one: revisiting the functional approach OO Obilo, BL Alford Journal of Marketing Communications 26 (7), 761-779, 2020 | 4 | 2020 |
| “No sale” items in auctions: do they really matter? BL Alford, OW Gilley, CM Wood, O Obilo Marketing Letters 28, 155-168, 2017 | 3 | 2017 |
| A meta-analytical review on the effects of in-game advertising on consumers’ attitudes: an abstract C Araújo, F Pantoja, O Obilo Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 2 | 2019 |
| Political Ethnocentrism in the New America: An Abstract OO Obilo, S Fullmer Academy of Marketing Science Annual Conference, 289-290, 2022 | 1 | 2022 |
| Revisiting the Myths: Sex Sells! O Obilo Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 1 | 2015 |
| The Relationship Between Crowdsourcing and Consumer Power M Wilson, O Obilo, K Robson | | 2022 |
| A Guide for Early Career Success in Academic Research OO Obilo, WB Locander, DA Locander Atlantic Marketing Journal 9 (1), 2, 2020 | | 2020 |
| Perceptions of Power in the Digital Era: An Investigation of Idea Crowdsourcing versus Crowdvoting: An Abstract M Wilson, O Obilo, K Robson Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| A Fly That Has No Counselor Will Follow the Corpse to the Grave: Nigerian Culture’s Influence on Negotiation O Obilo, M Garver, R Divine | | 2019 |
| A Fly That Has No Counselor Will Follow the Corpse to the Grave: Nigerian Culture’s Influence on Negotiation SA Spralls III, O Obilo, M Garver, R Divine Journal of Applied Business and Economics 21 (5), 2019 | | 2019 |
| Consumer power in crowdsourcing M Wilson, O Onyewuchukwu, K Robson | | 2019 |
| When Good Brands Do Bad: The Sequel: An Abstract OO Obilo, BL Alford, DA Locander Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Conceptualization and Scale Development for Salesperson Swagger: An Abstract DA Locander, OO Obilo Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job O Obilo, L Brewer, A Mills, T Bacile, A Bal, W Zhuang, P Grant Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
| Revisiting the Self and Exploring Its Role in Identity Formation O Obilo, B Alford, D Locander Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| The Transfer of Personality to Brands from Associated Spokespersons O Obilo Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | | 2015 |
Bruce AlfordMax Watson Jr. Professorship in Business, Louisiana Tech UniversityBestätigte E-Mail-Adresse bei latech.edu
