Yeqing Bao
Yeqing Bao
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Zitiert von
Zitiert von
Face consciousness and risk aversion: do they affect consumer decision‐making?
Y Bao, KZ Zhou, C Su
Psychology & Marketing 20 (8), 733-755, 2003
Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation
Y Bao, Y Bao, S Sheng
Journal of Business Research 64 (2), 220-226, 2011
Are relational ties always good for knowledge acquisition? Buyer–supplier exchanges in China
KZ Zhou, Q Zhang, S Sheng, E Xie, Y Bao
Journal of Operations management 32 (3), 88-98, 2014
Exploring the concept and measurement of general risk aversion
CA Mandrik, Y Bao
ACR North American Advances, 2005
A paradox of price–quality and market efficiency: a comparative study of the US and China markets
KZ Zhou, C Su, Y Bao
International Journal of Research in marketing 19 (4), 349-365, 2002
Product fit and consumer attitude toward brand extensions: the moderating role of product involvement
I Nkwocha, Y Bao, WC Johnson, HV Brotspies
Journal of Marketing Theory and Practice 13 (3), 49-61, 2005
Users= attitudes toward web advertising: Effects of internet motivation and internet ability
Z Zhou, Y Bao
ACR North American Advances, 2002
Intergenerational influence: Roles of conformity to peers and communication effectiveness
CA Mandrik, EF Fern, Y Bao
Psychology & Marketing 22 (10), 813-832, 2005
Partitioning or bundling? Perceived fairness of the surcharge makes a difference
S Sheng, Y Bao, Y Pan
Psychology & Marketing 24 (12), 1025-1041, 2007
Parental style and adolescent influence in family consumption decisions: An integrative approach
Y Bao, EF Fern, S Sheng
Journal of Business Research 60 (7), 672-680, 2007
Channel relationship and business uncertainty: evidence from the Hong Kong market
K Lai, Y Bao, X Li
Industrial Marketing Management 37 (6), 713-724, 2008
Discerning store brand users from value consciousness consumers: the role of prestige sensitivity and need for cognition
Y Bao, CA Mandrik
ACR North American Advances, 2004
Creating new brand names: Effects of relevance, connotation, and pronunciation
Y Bao, AT Shao, D Rivers
Journal of advertising research 48 (1), 148-162, 2008
Comparative advertising effectiveness: A cross-cultural study
AT Shao, Y Bao, E Gray
Journal of current issues & research in advertising 26 (2), 67-80, 2004
Building brand equity via product quality
A Herrmann, F Huber, AT Shao, Y Bao
Total quality management 18 (5), 531-544, 2007
Internet real estate information: are home purchasers paying attention to it?
JE Littlefield, Y Bao, DL Cook
Journal of Consumer Marketing, 2000
Nonconformity advertising to teens
Y Bao, AT Shao
Journal of Advertising Research 42 (3), 56-65, 2002
Hispanic consumers, store loyalty and brand preference
D Berkowitz, Y Bao, AW Allaway
Journal of Targeting, Measurement and Analysis for Marketing 14 (1), 9-24, 2005
Assessing quality perception of private labels: Intransient cues and consumer characteristics
Y Bao, S Sheng, Y Bao, D Stewart
Journal of Consumer Marketing, 2011
Effects of parental style and power on adolescent's influence in family consumption decisions
Y Bao
Virginia Polytechnic Institute and State University, 2001
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