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Michael Trusov
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Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site
M Trusov, RE Bucklin, K Pauwels
Journal of marketing 73 (5), 90-102, 2009
36682009
Determining influential users in internet social networks
M Trusov, AV Bodapati, RE Bucklin
Journal of marketing research 47 (4), 643-658, 2010
10072010
The value of social dynamics in online product ratings forums
WW Moe, M Trusov
Journal of Marketing Research 48 (3), 444-456, 2011
8382011
Estimating aggregate consumer preferences from online product reviews
R Decker, M Trusov
International Journal of Research in Marketing 27 (4), 293-307, 2010
4082010
Modeling indirect effects of paid search advertising: Which keywords lead to more future visits?
OJ Rutz, M Trusov, RE Bucklin
Marketing Science 30 (4), 646-665, 2011
1482011
Crumbs of the cookie: User profiling in customer-base analysis and behavioral targeting
M Trusov, L Ma, Z Jamal
Marketing Science 35 (3), 405-426, 2016
1402016
Zooming in on paid search ads—A consumer-level model calibrated on aggregated data
OJ Rutz, M Trusov
Marketing Science 30 (5), 789-800, 2011
1232011
Online shopping and social media: friends or foes?
Y Zhang, M Trusov, AT Stephen, Z Jamal
Journal of Marketing 81 (6), 24-41, 2017
922017
Estimating the dynamic effects of online word-of-mouth on member growth of a social network site
M Trusov, RE Bucklin, K Pauwels
Journal of Marketing 73 (5), 90-102, 2009
912009
Improving prelaunch diffusion forecasts: Using synthetic networks as simulated priors
M Trusov, W Rand, YV Joshi
Journal of Marketing Research 50 (6), 675-690, 2013
492013
Swayed by the numbers: the consequences of displaying product review attributes
J Watson, AP Ghosh, M Trusov
Journal of Marketing 82 (6), 109-131, 2018
382018
Retailer promotion planning: Improving forecast accuracy and interpretability
M Trusov, AV Bodapati, LG Cooper
Journal of Interactive Marketing 20 (3-4), 71-81, 2006
272006
Monetary value of word-of-mouth marketing in online communities
M Trusov, RE Bucklin, K Pauwels
Executive Summary. August 20, 2009
262009
What influences customers' online comments
WW Moe, DA Schweidel, M Trusov
MIT Sloan Management Review 53 (1), 14, 2011
222011
A new method to aid copy testing of paid search text advertisements
OJ Rutz, GP Sonnier, M Trusov
Journal of Marketing Research 54 (6), 885-900, 2017
162017
Metrics for the new internet marketing communications mix
RE Bucklin, OJ Rutz, M Trusov
Review of marketing research, 175-192, 2017
162017
Your members are also your customers: Marketing for Internet social networks
M Trusov, AV Bodapati, RE Bucklin
University of California, Los Angeles. Working Paper, 2006
162006
Modeling dynamics in crowdfunding
C Kim, PK Kannan, M Trusov, A Ordanini
Marketing Science 39 (2), 339-365, 2020
142020
Customer satisfaction underappreciation: The relation of customer satisfaction to CEO compensation
MH Huang, M Trusov
International Journal of Research in Marketing 37 (1), 129-150, 2020
132020
The path to click: Are you on it
SW Shi, M Trusov
working paper, 2013
13*2013
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