| Gamification for health and wellbeing: A systematic review of the literature D Johnson, S Deterding, KA Kuhn, A Staneva, S Stoyanov, L Hides Internet interventions 6, 89-106, 2016 | 1046 | 2016 |
| An application of Keller's brand equity model in a B2B context KAL Kuhn, F Alpert, NKL Pope Qualitative Market Research: An International Journal 11 (1), 40-58, 2008 | 424 | 2008 |
| Internships in marketing: Goals, structures and assessment–Student, company and academic perspectives F Alpert, JG Heaney, KAL Kuhn Australasian Marketing Journal 17 (1), 36-45, 2009 | 187 | 2009 |
| Curriculum alignment: Student perception of learning achievement measures KA Kuhn, S Rundle-Thiele International Journal of Teaching and Learning in Higher Education 21 (3 …, 2009 | 88 | 2009 |
| Examining the covert nature of product placement: Implications for public policy KAL Kuhn, M Hume, A Love Journal of Promotion Management 16 (1-2), 59-79, 2010 | 67 | 2010 |
| Designing gamified transformative and social marketing services: An investigation of serious m-games RF Mulcahy, R Russell-Bennett, N Zainuddin, KA Kuhn Journal of Service Theory and Practice 28 (1), 26-51, 2018 | 61 | 2018 |
| Gamification for health and wellbeing: a systematic review of the literature. Internet Interv. 2016 Nov; 6: 89–106. doi: 10.1016/j. invent. 2016.10. 002 D Johnson, S Deterding, K Kuhn, A Staneva, S Stoyanov, L Hides | 56 | |
| Individual difference factors related to anthropomorphic tendency K Letheren, KAL Kuhn, I Lings, NKL Pope European Journal of Marketing 50 (5/6), 973-1002, 2016 | 53 | 2016 |
| Engaging marketing students: Student operated businesses in a simulated world R Russell-Bennett, SR Rundle-Thiele, KA Kuhn Journal of Marketing Education 32 (3), 253-263, 2010 | 39 | 2010 |
| Applying Keller's brand equity model in a b2b context: limitations and an empirical test KA Kuhn, F Alpert Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC …, 2004 | 39 | 2004 |
| Pornography and erotica: Definitions and prevalence N Pope, K Voges, KA Kuhn, E Bloxsome Proceedings of the 2007 International Nonprofit and Social Marketing …, 2007 | 24 | 2007 |
| Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies: Intelligent Gaming Technologies N Pope, KAL Kuhn, JJH Forster IGI Global, 2009 | 17 | 2009 |
| Please take out your phones: on the spot solicitation of student feedback in class M Foth, Z Fitz-Walter, J Ti, R Russell-Bennett, KA Kuhn Proceedings of the 24th Australian Computer-Human Interaction Conference …, 2012 | 10 | 2012 |
| The effect of video game placements on brand attitude KA Kuhn, N Pope Proceedings of the American Marketing Association Summer Marketing Educators …, 2010 | 9 | 2010 |
| Exploring product placement in video games: an investigation of recall effects KA Kuhn, N Pope, K Voges Proceedings of the 2007 Australian and New Zealand Marketing Academy …, 2007 | 9 | 2007 |
| The impact of brand and product placements in electronic games KA Kuhn Queensland University of Technology, 2008 | 7 | 2008 |
| The market structure and characteristics of electronic games KAL Kuhn Digital Sport for Performance Enhancement and Competitive Evolution …, 2009 | 6 | 2009 |
| The GET marketer challenge innovation: Challenging students using a tournament style competition SR Rundle-Thiele, KAL Kuhn Marketing Education Review 18 (1), 33-37, 2008 | 6 | 2008 |
| Brand placements in computer and video games: An overview and research questions KA Kuhn, A Love, N Pope ANZMAC 2004 Proceedings: Marketing Accountabilities and Responsibilities, 1-8, 2004 | 5 | 2004 |
| Balancing entertainment and behaviour value: M-games as a social marketing agent of change R Mulcahy, R Russell-Bennett, KA Kuhn Proceedings of the 2014 Australian and New Zealand Marketing Academy …, 2014 | 4 | 2014 |
