Dr Kerri-Ann L Kuhn
Dr Kerri-Ann L Kuhn
Senior Lecturer in Marketing, Queensland University of Technology
Bestätigte E-Mail-Adresse bei
Zitiert von
Zitiert von
Gamification for health and wellbeing: A systematic review of the literature
D Johnson, S Deterding, KA Kuhn, A Staneva, S Stoyanov, L Hides
Internet interventions 6, 89-106, 2016
An application of Keller's brand equity model in a B2B context
KAL Kuhn, F Alpert, NKL Pope
Qualitative Market Research: An International Journal 11 (1), 40-58, 2008
Internships in marketing: Goals, structures and assessment–Student, company and academic perspectives
F Alpert, JG Heaney, KAL Kuhn
Australasian Marketing Journal 17 (1), 36-45, 2009
Curriculum alignment: Student perception of learning achievement measures
KA Kuhn, S Rundle-Thiele
International Journal of Teaching and Learning in Higher Education 21 (3 …, 2009
Examining the covert nature of product placement: Implications for public policy
KAL Kuhn, M Hume, A Love
Journal of Promotion Management 16 (1-2), 59-79, 2010
Designing gamified transformative and social marketing services: An investigation of serious m-games
RF Mulcahy, R Russell-Bennett, N Zainuddin, KA Kuhn
Journal of Service Theory and Practice 28 (1), 26-51, 2018
Gamification for health and wellbeing: a systematic review of the literature. Internet Interv. 2016 Nov; 6: 89–106. doi: 10.1016/j. invent. 2016.10. 002
D Johnson, S Deterding, K Kuhn, A Staneva, S Stoyanov, L Hides
Individual difference factors related to anthropomorphic tendency
K Letheren, KAL Kuhn, I Lings, NKL Pope
European Journal of Marketing 50 (5/6), 973-1002, 2016
Engaging marketing students: Student operated businesses in a simulated world
R Russell-Bennett, SR Rundle-Thiele, KA Kuhn
Journal of Marketing Education 32 (3), 253-263, 2010
Applying Keller's brand equity model in a b2b context: limitations and an empirical test
KA Kuhn, F Alpert
Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC …, 2004
Pornography and erotica: Definitions and prevalence
N Pope, K Voges, KA Kuhn, E Bloxsome
Proceedings of the 2007 International Nonprofit and Social Marketing …, 2007
Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies: Intelligent Gaming Technologies
N Pope, KAL Kuhn, JJH Forster
IGI Global, 2009
Please take out your phones: on the spot solicitation of student feedback in class
M Foth, Z Fitz-Walter, J Ti, R Russell-Bennett, KA Kuhn
Proceedings of the 24th Australian Computer-Human Interaction Conference …, 2012
The effect of video game placements on brand attitude
KA Kuhn, N Pope
Proceedings of the American Marketing Association Summer Marketing Educators …, 2010
Exploring product placement in video games: an investigation of recall effects
KA Kuhn, N Pope, K Voges
Proceedings of the 2007 Australian and New Zealand Marketing Academy …, 2007
The impact of brand and product placements in electronic games
KA Kuhn
Queensland University of Technology, 2008
The market structure and characteristics of electronic games
KAL Kuhn
Digital Sport for Performance Enhancement and Competitive Evolution …, 2009
The GET marketer challenge innovation: Challenging students using a tournament style competition
SR Rundle-Thiele, KAL Kuhn
Marketing Education Review 18 (1), 33-37, 2008
Brand placements in computer and video games: An overview and research questions
KA Kuhn, A Love, N Pope
ANZMAC 2004 Proceedings: Marketing Accountabilities and Responsibilities, 1-8, 2004
Balancing entertainment and behaviour value: M-games as a social marketing agent of change
R Mulcahy, R Russell-Bennett, KA Kuhn
Proceedings of the 2014 Australian and New Zealand Marketing Academy …, 2014
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