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Abhishek Mishra
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Linking user experience and consumer-based brand equity: the moderating role of consumer expertise and lifestyle
A Mishra, SB Dash, D Cyr
Journal of Product & Brand Management, 2014
1062014
All that glitters is not green: Creating trustworthy ecofriendly services at green hotels
A Gupta, S Dash, A Mishra
Tourism Management 70, 155-169, 2018
932018
How pre-adoption expectancies shape post-adoption continuance intentions: An extended expectation-confirmation model
A Gupta, A Yousaf, A Mishra
International Journal of Information Management, 1-13, 2020
722020
Acceptance and forwarding of electronic word of mouth
S Mahapatra, A Mishra
Marketing Intelligence & Planning, 2017
712017
Attribute-based design perceptions and consumer-brand relationship: role of user expertise
A Mishra
Journal of Business Research 69 (12), 2016
412016
Opportunity gone in a flash: Measurement of e-commerce service failure and justice with recovery as a source of e-loyalty
S Das, A Mishra, D Cyr
Decision Support Systems, 2019
262019
Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India
A Yousaf, A Mishra, M Bashir
Studies in Higher Education 45 (4), 1-14, 2018
262018
Green hotel servicescape: Attributes and unique experiences
A Mishra, A Gupta
Current Issues in Tourism 22 (20), 2566-2578, 2019
222019
Self/other oriented green experiential values: Measurement and impact on hotel-consumer relationship
A Gupta, S Dash, A Mishra
International Journal of Hospitality Management 83, 159-168, 2019
212019
Measuring consumer design perceptions for digital devices: A multi-dimensional scale
A Mishra, S Dash, N Malhotra, D Cyr
Journal of Brand Management 22 (7), 603-630, 2015
212015
An integrated framework for design perception and brand equity
A Mishra, S Dash, NK Malhotra
Academy of Marketing Science Review 5 (1-2), 28-44, 2015
202015
Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites
A Yousaf, I Amin, D Jaziri, A Mishra
Journal of product & brand management 30 (1), 44-57, 2020
132020
Concurrent sponsorship: implications for sponsoring brands and sponsored property
A Yousaf, M Abhishek, A Gupta
Marketing Intelligence and Planning, 2018
122018
Sport team brand-equity index: a new measurement
Y Anish, MA Gupta Anil
Journal of Indian Business Research 9 (2), 169-187, 2017
12*2017
Antecedents of turnover intentions of officers in the Indian military: A conceptual framework
RK Jaiswal, S Dash, JK Sharma, A Mishra, S Kar
Vikalpa 40 (2), 145-164, 2015
122015
Revisiting Spectator‑Based Sports Team Reputation: Strategic Implications for Team Managers
A Yousaf, M Bashir, A Mishra
Corporate Reputation Review, 2020
102020
Why do Indian military officers want to leave? An empirical investigation
RK Jaiswal, S Dash, A Mishra
Armed Forces & Society 42 (2), 386-406, 2016
102016
Factors affecting consumers’ participation in consumption tax evasion
H Shrivastava, G Singh, A Mishra
Journal of Indian Business Research, 2018
92018
Determinants of Tourists’ Site-Specific Environmentally Responsible Behavior: An Eco-Sensitive Zone Perspective
A Gupta, N Arora, R Sharma, A Mishra
Journal of Travel Research, 1-20, 2021
72021
The role of instructor experiential values in shaping students’ course experiences, attitudes and behavioral intentions
A Mishra, S Jha, R Nargundkar
Journal of Product and Brand Management, 2020
72020
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