| Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity C Herbes, C Friege, D Baldo, KM Mueller Energy Policy 87, 562-572, 2015 | 68 | 2015 |
| Brain waves predict success of new fashion products: a practical application for the footwear retailing industry D Baldo, H Parikh, Y Piu, KM Müller Journal of Creating Value 1 (1), 61-71, 2015 | 61 | 2015 |
| EEG-rhythm dynamics during a 2-back working memory task and performance T Tsoneva, D Baldo, V Lema, G Garcia-Molina 2011 annual international conference of the ieee engineering in medicine and …, 2011 | 43 | 2011 |
| The heart, brain, and body of marketing: complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness D Baldo, VS Viswanathan, RJ Timpone, V Venkatraman Psychology & Marketing 39 (10), 1979-1991, 2022 | 24 | 2022 |
| Device and method for cognitive enhancement of a user GNG Molina, TK Tsoneva, D Baldo, Z Danhua, PHA Gabrielsson US Patent App. 13/981,096, 2013 | 22 | 2013 |
| Disrupting System 1 Thinking: Better Science for Smarter Marketing T Venkatraman, V., Timpone, R., Garcia-Garcia, M., Godard, O., Baldo, D ... ESOMAR Festival 2020, 2020 | 5 | 2020 |
| Pricing H Parikh, D Baldo, KM Müller Consumer neuroscience, 241-254, 2017 | 2 | 2017 |
| Anticipated Regret in Decision-Making and Behaviour Change: Survey as a Psychological Experiment: Tapping into Respondents’ Decision-Making “Control Center” to Better … D Baldo, M Schoeller Neuromarketing in Business: Identifying Implicit Purchase Drivers and …, 2022 | | 2022 |
| Neurowissenschaftliche Methoden zur Analyse der Zahlungsbereitschaft von Grünstrom-Kunden C Herbes, C Friege, D Baldo, KM Müller Energiewirtschaftliche Tagesfragen 66 (5), 43-46, 2016 | | 2016 |
| Method to determine willingness-to-pay KM Müller, D Baldo | | 2015 |
| Analysis of brain activity during working memory processing D BALDO | | 2011 |
Richard TimponeIpsosVerified email at ipsos.com
Richard TimponeIpsosVerified email at ipsos.com