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Davide Baldo
Davide Baldo
Global R&D Lead - Experimental Research, Ipsos Global Science Organisation
Verified email at ipsos.com
Title
Cited by
Cited by
Year
Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity
C Herbes, C Friege, D Baldo, KM Mueller
Energy Policy 87, 562-572, 2015
642015
Brain waves predict success of new fashion products: a practical application for the footwear retailing industry
D Baldo, H Parikh, Y Piu, KM Müller
Journal of Creating Value 1 (1), 61-71, 2015
612015
EEG-rhythm dynamics during a 2-back working memory task and performance
T Tsoneva, D Baldo, V Lema, G Garcia-Molina
2011 annual international conference of the ieee engineering in medicine and …, 2011
452011
Device and method for cognitive enhancement of a user
GNG Molina, TK Tsoneva, D Baldo, Z Danhua, PHA Gabrielsson
US Patent App. 13/981,096, 2013
222013
The heart, brain, and body of marketing: complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
D Baldo, VS Viswanathan, RJ Timpone, V Venkatraman
Psychology & Marketing 39 (10), 1979-1991, 2022
182022
Disrupting System 1 Thinking: Better Science for Smarter Marketing
T Venkatraman, V., Timpone, R., Garcia-Garcia, M., Godard, O., Baldo, D ...
ESOMAR Festival 2020, 2020
52020
Pricing
H Parikh, D Baldo, KM Müller
Consumer neuroscience, 241-254, 2017
22017
Anticipated Regret in Decision-Making and Behaviour Change: Survey as a Psychological Experiment: Tapping into Respondents’ Decision-Making “Control Center” to Better …
D Baldo, M Schoeller
Neuromarketing in Business: Identifying Implicit Purchase Drivers and …, 2022
2022
Neurowissenschaftliche Methoden zur Analyse der Zahlungsbereitschaft von Grünstrom-Kunden
C Herbes, C Friege, D Baldo, KM Müller
Energiewirtschaftliche Tagesfragen 66 (5), 43-46, 2016
2016
Method to determine willingness-to-pay
KM Müller, D Baldo
2015
Analysis of brain activity during working memory processing
D BALDO
2011
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