Una McMahon-Beattie
Una McMahon-Beattie
Professor of Hospitality Management, Ulster University
Bestätigte E-Mail-Adresse bei ulster.ac.uk
Zitiert von
Zitiert von
Festival and events management
I Yeoman, M Robertson, J Ali-Knight, S Drummond, U McMahon-Beattie
Routledge, 2012
Current issue in tourism: The authentic tourist
I Yeoman, D Brass, U McMahon-Beattie
Tourism management 28 (4), 1128-1138, 2007
Luxury markets and premium pricing
I Yeoman, U McMahon-Beattie
Journal of Revenue and Pricing Management 4 (4), 319-328, 2006
Yield management: an overview
K Donaghy, U McMahon, D McDowell
International journal of hospitality management 14 (2), 139-150, 1995
Yield management
A Ingold, I Yeoman, U McMahon-Beattie
Cengage Learning EMEA, 2000
A structural analysis of hotel sector loyalty programmes
A Palmer, U McMahon‐Beattie, R Beggs
International Journal of Contemporary Hospitality Management, 2000
Maximizing the hospitality management student work placement experience: A case study
U McMahon, U Quinn
Education+ Training, 1995
Oil depletion: What does this mean for Scottish tourism?
I Yeoman, JJ Lennon, A Blake, M Galt, C Greenwood, U McMahon-Beattie
Tourism Management 28 (5), 1354-1365, 2007
Revenue management and pricing: Case studies and applications
I Yeoman, U McMahon-Beattie
Cengage Learning EMEA, 2004
Tomorrow's: World, consumer and tourist
I Yeoman, C Munro, U McMahon-Beattie
Journal of Vacation Marketing 12 (2), 174-190, 2006
Implementing yield management: lessons from the hotel sector
K Donaghy, U McMahon‐Beattie, D McDowell
International Journal of Contemporary Hospitality Management, 1997
Revenue management: a practical pricing perspective
I Yeoman, U McMahon-Beattie
Springer, 2010
Influences on loyalty programme effectiveness: a conceptual framework and case study investigation
A Palmer, U Mcmahon-Beattie, R Beggs
Journal of Strategic Marketing 8 (1), 47-66, 2000
Capturing the essence of a brand from its history: The case of Scottish tourism marketing
I Yeoman, A Durie, U McMahon-Beattie, A Palmer
Journal of Brand Management 13 (2), 134-147, 2005
Developing a scenario planning process using a blank piece of paper
I Yeoman, U McMahon-Beattie
Tourism and Hospitality Research 5 (3), 273-285, 2005
The future of food tourism: Foodies, experiences, exclusivity, visions and political capital
I Yeoman
Channel View Publications, 2015
The future of events & festivals
I Yeoman, M Robertson, U McMahon-Beattie, E Backer, KA Smith
Routledge, 2014
How the history of Scotland creates a sense of place
A Durie, IS Yeoman, U McMahon-Beattie
Place Branding 2 (1), 43-52, 2006
The heritage tourist: an understanding of the visitor experience at heritage attractions
J Kempiak, L Hollywood, P Bolan, U McMahon-Beattie
International Journal of Heritage Studies 23 (4), 375-392, 2017
Tomorrow's tourist and the information society
I Yeoman, U McMahon-Beattie
Journal of Vacation Marketing 12 (3), 269-291, 2006
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