| The role of perceived product quality and overall satisfaction on purchase intentions R Tsiotsou International journal of consumer studies 30 (2), 207-217, 2006 | 814 | 2006 |
| Future research directions in tourism marketing R Tsiotsou, V Ratten Marketing intelligence & planning, 2010 | 244 | 2010 |
| Delineating the outcomes of sponsorship: sponsor image, word of mouth, and purchase intentions R Tsiotsou, K Alexandris International Journal of retail & distribution Management, 2009 | 222 | 2009 |
| Perceived quality levels and their relation to involvement, satisfaction, and purchase intentions R Tsiotsou Marketing Bulletin 16 (4), 1-10, 2005 | 200 | 2005 |
| Understanding the effects of market orientation and e‐marketing on service performance RH Tsiotsou, M Vlachopoulou Marketing Intelligence & Planning, 2011 | 173 | 2011 |
| The role of social and parasocial relationships on social networking sites loyalty RH Tsiotsou Computers in human behavior 48, 401-414, 2015 | 137 | 2015 |
| Strategic marketing in tourism services RH Tsiotsou, RE Goldsmith Emerald Group Publishing, 2012 | 130 | 2012 |
| Sport team loyalty: integrating relationship marketing and a hierarchy of effects RH Tsiotsou Journal of Services Marketing, 2013 | 120 | 2013 |
| Testing a hierarchy of effects model of sponsorship effectiveness K Alexandris, RH Tsiotsou, JD James Journal of Sport Management 26 (5), 363-378, 2012 | 119 | 2012 |
| Developing a scale for measuring the personality of sport teams R Tsiotsou Journal of Services Marketing, 2012 | 118 | 2012 |
| Delineating the effect of market orientation on services performance: a component-wise approach RH Tsiotsou The Service Industries Journal 30 (3), 375-403, 2010 | 113 | 2010 |
| Using visit frequency to segment ski resorts customers R Tsiotsou Journal of vacation marketing 12 (1), 15-26, 2006 | 113 | 2006 |
| Segmenting soccer spectators by attachment levels: a psychographic profile based on team self-expression and involvement K Alexandris, RH Tsiotsou European Sport Management Quarterly 12 (1), 65-81, 2012 | 76 | 2012 |
| Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness E Tzoumaka, RH Tsiotsou, G Siomkos Journal of Marketing Communications 22 (3), 307-326, 2016 | 72 | 2016 |
| Using demographics and leisure activities to predict satisfaction with tourism services in Greece R Tsiotsou, E Vasioti Journal of Hospitality & Leisure Marketing 14 (2), 69-82, 2006 | 71 | 2006 |
| A stakeholder approach to international and national sport sponsorship R Tsiotsou Journal of Business & Industrial Marketing 26 (8), 557-565, 2011 | 68 | 2011 |
| An empirically based typology of intercollegiate athletic donors: High and low motivation scenarios R Tsiotsou Journal of Targeting, Measurement and Analysis for Marketing 15 (2), 79-92, 2007 | 66 | 2007 |
| Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship RH Tsiotsou, K Alexandris, T Bettina Cornwell International Journal of Advertising 33 (2), 295-327, 2014 | 65 | 2014 |
| Satisfaction: A segmentation criterion for “short term” visitors of mountainous destinations R Tsiotsou, E Vasioti Journal of Travel & Tourism Marketing 20 (1), 61-73, 2006 | 58 | 2006 |
| Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation ID Rigopoulou, RH Tsiotsou, JD Kehagias Journal of Marketing Management 24 (9-10), 979-995, 2008 | 57 | 2008 |
Ronald GoldsmithProfessor of Marketing, Florida State UniversityBestätigte E-Mail-Adresse bei business.fsu.edu
