Rodoula H. Tsiotsou
Rodoula H. Tsiotsou
Professor of Services Marketing, University of Macedonia, Greece
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Zitiert von
Zitiert von
The role of perceived product quality and overall satisfaction on purchase intentions
R Tsiotsou
International journal of consumer studies 30 (2), 207-217, 2006
Future research directions in tourism marketing
R Tsiotsou, V Ratten
Marketing intelligence & planning, 2010
Delineating the outcomes of sponsorship: sponsor image, word of mouth, and purchase intentions
R Tsiotsou, K Alexandris
International Journal of retail & distribution Management, 2009
Perceived quality levels and their relation to involvement, satisfaction, and purchase intentions
R Tsiotsou
Marketing Bulletin 16 (4), 1-10, 2005
Understanding the effects of market orientation and e‐marketing on service performance
RH Tsiotsou, M Vlachopoulou
Marketing Intelligence & Planning, 2011
The role of social and parasocial relationships on social networking sites loyalty
RH Tsiotsou
Computers in human behavior 48, 401-414, 2015
Strategic marketing in tourism services
RH Tsiotsou, RE Goldsmith
Emerald Group Publishing, 2012
Sport team loyalty: integrating relationship marketing and a hierarchy of effects
RH Tsiotsou
Journal of Services Marketing, 2013
Testing a hierarchy of effects model of sponsorship effectiveness
K Alexandris, RH Tsiotsou, JD James
Journal of Sport Management 26 (5), 363-378, 2012
Developing a scale for measuring the personality of sport teams
R Tsiotsou
Journal of Services Marketing, 2012
Delineating the effect of market orientation on services performance: a component-wise approach
RH Tsiotsou
The Service Industries Journal 30 (3), 375-403, 2010
Using visit frequency to segment ski resorts customers
R Tsiotsou
Journal of vacation marketing 12 (1), 15-26, 2006
Segmenting soccer spectators by attachment levels: a psychographic profile based on team self-expression and involvement
K Alexandris, RH Tsiotsou
European Sport Management Quarterly 12 (1), 65-81, 2012
Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
E Tzoumaka, RH Tsiotsou, G Siomkos
Journal of Marketing Communications 22 (3), 307-326, 2016
Using demographics and leisure activities to predict satisfaction with tourism services in Greece
R Tsiotsou, E Vasioti
Journal of Hospitality & Leisure Marketing 14 (2), 69-82, 2006
A stakeholder approach to international and national sport sponsorship
R Tsiotsou
Journal of Business & Industrial Marketing 26 (8), 557-565, 2011
An empirically based typology of intercollegiate athletic donors: High and low motivation scenarios
R Tsiotsou
Journal of Targeting, Measurement and Analysis for Marketing 15 (2), 79-92, 2007
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
RH Tsiotsou, K Alexandris, T Bettina Cornwell
International Journal of Advertising 33 (2), 295-327, 2014
Satisfaction: A segmentation criterion for “short term” visitors of mountainous destinations
R Tsiotsou, E Vasioti
Journal of Travel & Tourism Marketing 20 (1), 61-73, 2006
Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation
ID Rigopoulou, RH Tsiotsou, JD Kehagias
Journal of Marketing Management 24 (9-10), 979-995, 2008
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