Susumu Ogawa (小川進)
Susumu Ogawa (小川進)
Professor of Innovation and Marketing
Bestätigte E-Mail-Adresse bei
Zitiert von
Zitiert von
Reducing the risks of new product development
S Ogawa, FT Piller
MIT Sloan management review 47 (2), 65, 2006
The age of the consumer-innovator
EA von Hippel, S Ogawa, J PJ de Jong
Sloan School of Management, 2011
Does sticky information affect the locus of innovation? Evidence from the Japanese convenience-store industry
S Ogawa
Research policy 26 (7-8), 777-790, 1998
User-generated versus designer-generated products: A performance assessment at Muji
H Nishikawa, M Schreier, S Ogawa
International Journal of Research in Marketing 30 (2), 160-167, 2013
The value of marketing crowdsourced new products as such: Evidence from two randomized field experiments
H Nishikawa, M Schreier, C Fuchs, S Ogawa
Journal of Marketing Research 54 (4), 525-539, 2017
Exploring characteristics and motives of consumer innovators: Community innovators vs. independent innovators
S Ogawa, K Pongtanalert
Research-Technology Management 56 (3), 41-48, 2013
Visualizing invisible innovation continent: Evidence from global consumer innovation surveys
S Ogawa, K Pongtanalert
Available at SSRN 1876186, 2011
Innovating innovation: the case of Seven-Eleven Japan
H Matsuo, S Ogawa
International Commerce Review 7 (2), 104-114, 2007
Classifying user-innovators–An approach to utilize user-innovator asset
K Pongtanalert, S Ogawa
Journal of Engineering and Technology Management 37, 32-39, 2015
The Hypothesis–Testing ordering system: A new competitive weapon of Japanese convenience stores in a new digital era
S Ogawa
Industrial Relations: A Journal of Economy and Society 41 (4), 579-604, 2002
Profit‐enhancing know‐how disclosure: A strategic view
N Matsushima, S Ogawa
The Manchester School 80 (5), 560-579, 2012
Innovations of the convenience-store ordering system in Japan
S Ogawa
Japanese Distribution Strategy, 1998
The user innovation phenomenon
C Vellera, E Vernette, S Ogawa
The Elgar companion to innovation and knowledge creation, 2017
Crowdsourcing at MUJI
S Ogawa, H Nishikawa
Revolutionizing innovation: users, communities, and open innovation, 2016
Quantifying User Innovation in Consumer Goods Case Study of CUUSOO. COM, Japan
K Nishiyama, S Ogawa
Kundenorientierte Unternehmensführung, 529-554, 2009
How a user innovation origin affects firms’ subsequent innovation performance: the case of Japan’s fishing tackle industry
X Yu, F Kohlbacher, S Ogawa
Innovation 22 (2), 160-192, 2020
Crowdsourced Products Sell Better When They're Marketed That Way.
M Schreier, H Nishikawa, C Fuchs, S Ogawa
Harvard Business Review, 2016
What Can We Learn from User Entrepreneurs? Systematic Review, Synthesis, and Propositions
X Yu, S Ogawa
Systematic Review, Synthesis, and Propositions (July 7, 2012), 2012
Drawing users into innovation policy: A study of the Danish policy on user-driven innovation
S Ogawa, K Pongtanalert, SH Flowers
Available at SSRN 1920818, 2011
Empirical studies of the sticky information hypothesis.
S Ogawa
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