Susumu Ogawa (小川進)
Susumu Ogawa (小川進)
Professor of Innovation and Marketing
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TitleCited byYear
Reducing the risks of new product development
S Ogawa, FT Piller
MIT Sloan management review 47 (2), 65, 2006
The age of the consumer-innovator
EA von Hippel, S Ogawa, J PJ de Jong
Sloan School of Management, 2011
Does sticky information affect the locus of innovation? Evidence from the Japanese convenience-store industry
S Ogawa
Research Policy 26 (7-8), 777-790, 1998
User-generated versus designer-generated products: A performance assessment at Muji
H Nishikawa, M Schreier, S Ogawa
International Journal of Research in Marketing 30 (2), 160-167, 2013
Exploring characteristics and motives of consumer innovators: Community innovators vs. independent innovators
S Ogawa, K Pongtanalert
Research-Technology Management 56 (3), 41-48, 2013
Visualizing invisible innovation continent: Evidence from global consumer innovation surveys
S Ogawa, K Pongtanalert
Available at SSRN 1876186, 2011
The value of marketing crowdsourced new products as such: Evidence from two randomized field experiments
H Nishikawa, M Schreier, C Fuchs, S Ogawa
Journal of Marketing Research 54 (4), 525-539, 2017
Innovating innovation: the case of Seven-Eleven Japan
H Matsuo, S Ogawa
International Commerce Review: ECR Journal 7 (2), 105, 2007
Roll cooling structure for twin roll continuous caster
R Akiyoshi, M Hori, K Matsui, A Hirata, K Fujita, S Ogawa
US Patent 5,887,644, 1999
Classifying user-innovators–An approach to utilize user-innovator asset
K Pongtanalert, S Ogawa
Journal of Engineering and Technology Management 37, 32-39, 2015
Method of removing carbonaceous matter from heat exchange tubes
S Ogawa, S Okijama, M Sugiyama, K Nishiyama, I Tokumitsu, T Takemura
US Patent 3,818,975, 1974
The Hypothesis–Testing ordering system: A new competitive weapon of Japanese convenience stores in a new digital era
S Ogawa
Industrial Relations: A Journal of Economy and Society 41 (4), 579-604, 2002
Twin roll continuous caster
S Osada, H Kato, S Takahashi, S Ogawa
US Patent 5,810,070, 1998
Innovations of the convenience-store ordering system in Japan
S Ogawa
Japanese Distribution Strategy, 1998
Profit‐Enhancing Know‐How Disclosure: A Strategic View
N Matsushima, S Ogawa
The Manchester School 80 (5), 560-579, 2012
Twin roll continuous caster
S Osada, H Kato, S Takahashi, S Ogawa
US Patent 5,871,039, 1999
The user innovation phenomenon
C Vellera, E Vernette, S Ogawa
The Elgar Companion to Innovation and Knowledge Creation, 2017
Crowdsourcing at MUJI
S Ogawa, H Nishikawa
Revolutionizing innovation: users, communities, and open innovation, 2016
Quantifying User Innovation in Consumer Goods Case Study of CUUSOO. COM, Japan
K Nishiyama, S Ogawa
Kundenorientierte Unternehmensführung, 529-554, 2009
Crowdsourced Products Sell Better When They're Marketed That Way.
M Schreier, H Nishikawa, C Fuchs, S Ogawa
Harvard Business Review, 2016
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