| Consumer Response to Virtual CSR Experiences YJ Lee, W Zhao, H Chen Journal of Current Issues & Research in Advertising, 2020 | 17 | 2020 |
| Shared Virtual Reality Experiences during the COVID-19 Pandemic: Exploring the Gratifications and Effects of Engagement with Immersive Videos Y Cheng, Y Wang, W Zhao International Journal of Environmental Research and Public Health 19 (9), 1-16, 2022 | 14 | 2022 |
| Corporate social responsibility in the energy industry: A content analysis of leading energy companies' websites W Zhao The Florida State University, 2015 | 12 | 2015 |
| The moderating effects of status-consumption motive and age in the relationship between CSR advertising appeal type and purchase intentions W Zhao, YJ Lee Journal of Promotion Management 25 (4), 520-540, 2019 | 8 | 2019 |
| The influence of media exposure on young women’s intention to undergo cosmetic surgery: a third person perspective W Zhao Atlantic Journal of Communication 30 (2), 146-158, 2022 | 5 | 2022 |
| Exploring 360-degree virtual reality videos for CSR communication: An integrated model of perceived control, telepresence, and consumer behavioral intentions W Zhao, Y Cheng, YI Lee Computers in Human Behavior, 2023 | 4 | 2023 |
| Moralizing Campaign Coverage: A Computerized Textual Analysis of New York Times’ Reporting on Clinton and Trump During the 2016 Presidential Election Q Ji, W Zhao Journalism Practice 17 (6), 1288-1302, 2023 | 3 | 2023 |
| Virtually Enhancing Public Engagement During the Pandemic: Measuring the Impact of Virtual Reality Powered Immersive Videos on Corporate Social Responsibility Communication Y Cheng, Y Wang, W Zhao, K Zhang, X Cai, H Jiang Social Science Computer Review 42 (2), 438-459, 2024 | 2 | 2024 |
| Understanding CSR Campaigns Through the Lens of Culture Values and Moral Emotion W Zhao Journal of Creative Communications, https://doi.org/10.1177/0973258622114318, 2023 | 1 | 2023 |
| The effects of CSR perceptions and agreements: applying the heuristic-systematic information processing model in CSR campaigns W Zhao Atlantic Journal of Communication, 1-17, 2023 | | 2023 |
| A Cross-cultural Examination of Corporate Social Responsibility Advertising Within Social Networks: The Roles of Moral Emotions, Culture Values, and Self-construal in … W Zhao Washington State University, 2019 | | 2019 |
Yoon Joo LeeAssociate Professor, Edward R. Murrow College of Communication, Washington State UniversityBestätigte E-Mail-Adresse bei wsu.edu
