| Shopping channel preference and usage motivations: Exploring differences amongst a 50-year age span R Boardman, H McCormick Journal of Fashion Marketing and Management: An International Journal 22 (2), 2018 | 85 | 2018 |
| Augmented reality and virtual reality: new drivers for fashion retail? R Boardman, CE Henninger, A Zhu Technology-driven sustainability: Innovation in the fashion supply chain …, 2020 | 82 | 2020 |
| Why do online retailers succeed? The identification and prioritization of success factors for Indian fashion retailers V Kaushik, A Khare, R Boardman, MB Cano Electronic Commerce Research and Applications 39, 100906, 2020 | 54 | 2020 |
| The Impact Of Product Presentation On Decision-Making And Purchasing R Boardman, H McCormick Qualitative Market Research 22 (3), 365-380, 2019 | 51 | 2019 |
| Challenging current fashion business models: entrepreneurship through access-based consumption in the second-hand luxury garment sector within a circular economy S Hu, CE Henninger, R Boardman, D Ryding Sustainable luxury: Cases on circular economy and entrepreneurship, 39-54, 2019 | 49 | 2019 |
| Augmented reality in retail: a systematic review of research foci and future research agenda R Chen, P Perry, R Boardman, H McCormick International Journal of Retail & Distribution Management 50 (4), 498-518, 2022 | 45 | 2022 |
| Attention and Behaviour on Fashion Retail Websites: An Eye-Tracking Study R Boardman, H McCormick Information Technology & People 35 (7), 2219-2240, 2022 | 38 | 2022 |
| Social Commerce: Consumer Behaviour in Online Environments R Boardman, M Blazquez, E Henninger, Claudia, D Ryding https://www.palgrave.com/gb/book/9783030036164, 2019 | 34* | 2019 |
| International Flagship Stores: An exploration of store atmospherics and their influence on purchase behaviour M Blazquez, R Boardman, L Xu International Journal of Business and Globalisation, 2019 | 30 | 2019 |
| Exploring the effects of social commerce on consumers’ browsing motivations and purchase intentions in the UK fashion industry M Blazquez, T Zhang, R Boardman, CE Henninger Social commerce: Consumer behaviour in online environments, 99-115, 2019 | 23 | 2019 |
| Inclusive or exclusive? Investigating how retail technology can reduce old consumers’ barriers to shopping E Pantano, M Viassone, R Boardman, C Dennis Journal of Retailing and Consumer Services 68, 103074, 2022 | 20 | 2022 |
| Fashion buying and merchandising: The fashion buyer in a digital society R Boardman, R Parker-Strak, CE Henninger Routledge, 2020 | 20 | 2020 |
| 3D-printing in the fashion industry: A fad or the future? H McCormick, R Zhang, R Boardman, C Jones, CE Henninger Technology-driven sustainability: Innovation in the fashion supply chain …, 2020 | 19 | 2020 |
| The historical development of social commerce N Bürklin, CE Henninger, R Boardman Social commerce: Consumer behaviour in online environments, 1-16, 2019 | 19 | 2019 |
| Cradle-to-cradle versus consumer preferences in the fashion industry CE Henninger, M Blazquez, R Boardman, C Jones, H McCormick, ... Encyclopaedia of Renewable and Sustainable Materials, Oxford:: Elsevier, 353-57, 2020 | 16 | 2020 |
| Investigating how online fashion product page design affects the consumer's clothing fit appraisal C Chrimes, R Boardman, G Vignali, H McCormick Journal of Consumer Behaviour 21 (6), 1478-1493, 2022 | 14 | 2022 |
| Exploring attention on a retailer’s homepage: an eye-tracking & qualitative research study R Boardman, H McCormick, CE Henninger Behaviour & Information Technology 42 (8), 1064-1080, 2023 | 13 | 2023 |
| Fashion “see-now-buy-now”: implications and process adaptations R Boardman, Y Haschka, C Chrimes, B Alexander Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020 | 13 | 2020 |
| The challenges and future opportunities of social commerce C Chrimes, R Boardman, CE Henninger Social commerce: Consumer behaviour in online environments, 255-272, 2019 | 11 | 2019 |
| Effects of beauty vloggers’ eWOM and sponsored advertising on Weibo W Ding, CE Henninger, M Blazquez, R Boardman Social commerce: Consumer behaviour in online environments, 235-253, 2019 | 10 | 2019 |
Claudia E HenningerReader in Fashion Marketing Management, University of ManchesterVerified email at manchester.ac.uk
