| Impact of brand experience on loyalty CH Ong, HW Lee, T Ramayah Journal of Hospitality Marketing & Management 27 (7), 755-774, 2018 | 307 | 2018 |
| The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands CH Ong, SM Salleh, RZ Yusoff Gadjah Mada International Journal of Business 18 (1), 1-19, 2016 | 55 | 2016 |
| Brand Experience, Trust Components, and Customer Loyalty: Sustainable Malaysian SME Brands Study CH Ong, SM Salleh, RZ Yusoff Asian Social Science 11 (26), 252-266, 2015 | 50 | 2015 |
| Influence of Brand Experience and Personality on Loyalty Dimensions: Evidence from Successful Malaysian SME Brands. CH Ong, SM Salleh, RZ Yusoff International Journal of Business and Commerce 4 (7), 51-75, 2015 | 31 | 2015 |
| Social Media Communication with Intensified Pandemic Fears: Evaluating the Relative Impact of User- and Firm-Generated Content on Brand Loyalty HW Lee, CH Ong, PV Arumugam Asia-Pacific Journal of Business Administration, 2022 | 28 | 2022 |
| Bridging the gap between brand experience and customer loyalty: The mediating role of emotional-based trust CH Ong, SM Salleh, RZ Yusoff International Academic Research Journal of Business and Technology 1 (2), 58-70, 2015 | 15 | 2015 |
| The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic HW Lee, CH Ong, T Ramayah International Marketing Review, 0265-1335, 2023 | 7 | 2023 |
| Digital Business Model Innovation and SMEs’ Competitiveness: Insights from Malaysian SMEs MF Teoh, NH Ahmad, HA Halim, CH Ong Global Business and Management Research: An International Journal 14 (3s …, 2022 | 2 | 2022 |
| Understanding Purchase Intention of Electric Vehicles (EV) among Gen-Z Users in China X Ma, CH Ong, SK Vijayan Asia Pacific Journal of Business, Humanities, & Education 6 (2), 78-99, 2021 | 2* | 2021 |
| The Direct and Indirect Effects of Brand Experience, Brand Personality, and Brand Trust on Customer Loyalty Toward SME Brands: Evidence from Consumers in Malaysia CH Ong, SM Salleh, RZ Yusoff Contemporary Research in Brand Management (UUM Press) 1, 48-57, 2018 | 2* | 2018 |
| Online Food Delivery Service Satisfaction among University Students during COVID-19 in Klang Valley, Malaysia. SK Vijayan, CH Ong, SC Yong Asia Pacific Journal of Business, Humanities, & Education 5 (2), 31-56, 2020 | 1 | 2020 |
| Human Resource Practices and Employee Retention: The case of Maldives Smalland Medium-sizedEnterprises (SMEs) M Hassan, CH Ong, SC Yong Environment-Behaviour Proceedings Journal 8 (SI15), 301-308, 2023 | | 2023 |
| Determinants of Consumer Purchase Decision Towards Online Organic Fresh Produce in Malaysia: A Conceptual Analysis SK Vijayan, CH Ong Asia Pacific Journal of Business, Humanities, & Education 6 (1), 74 - 103, 2021 | | 2021 |
| Understanding Purchase Intention of Growing-Up Milk (GUM) for Children among Parents in Malaysia: A Stimulus-Response Approach CH Ong, SK Vijayan, SC Yong Asia Pacific Journal of Business, Humanities, & Education 5 (2), 57-75, 2020 | | 2020 |
| The Direct and Indirect Effects of Brand Trust on Attitudinal and Behavioral Loyalty toward SME Brands in Klang Valley Restaurant Sector CH Ong Universiti Utara Malaysia, 2016 | | 2016 |
| Bridging the Gap between Brand Experience and Customer Loyalty: The Mediating Role of Emotional-Based Trust D Ong Chuan Huat, S Md Salleh, R Zien Yusoff Salleh, Salniza and Zien Yusoff, Rushami, Bridging the Gap between Brand …, 2015 | | 2015 |
| The direct and indirect effects of predictor variables on attitude and behavior loyalty toward SME brands: evidence from consumers in Malaysia CH Ong, SM Salleh, RZ Yusoff International Conference On Business Management, 251-256, 2014 | | 2014 |
Salniza Md SallehProfessorBestätigte E-Mail-Adresse bei uum.edu.my
