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Byron Marlowe
Byron Marlowe
Don Smith Distinguished Professor and Program Director Wine and Beverage Business Management
Verified email at wsu.edu - Homepage
Title
Cited by
Cited by
Year
From goods-service logic to a memory-dominant logic: Business logic evolution and application in hospitality
R Harrington, R Hammond, M Ottenbacher, P Chathothc, B Marlowe
International Journal of Hospitality Management 76 (Part A), 252-260, 2019
562019
Conceptualizing terroir wine tourism
B Marlowe, SJ Lee
Tourism Review International 22 (2), 153-168, 2018
442018
Terroir tourism: Experiences in Organic Vineyards
B Marlowe, M Bauman
Beverages 5 (2), 30, 2019
342019
Drivers of degree of sophistication in hotel revenue management decision support systems
X Xun, L Zhang, T Baker, R Harrington, B Marlowe
International Journal of Hospitality Management 79, 123-139, 2019
282019
Winery tasting-room employee training: Putting wine first in Oregon
B Marlowe, EA Brown, T Zheng
Journal of Quality Assurance in Hospitality & Tourism 17 (2), 89-100, 2016
242016
Effect of extrinsic cues on willingness to pay of wine: Evidence from Hong Kong blind tasting experiment
WF Lee, WC Gartner, H Song, B Marlowe, JW Choi, B Jamiyansuren
British Food Journal 120 (11), 2582-2598, 2018
222018
Beverage bloggers: A Developing Relationship Between Wine Blogger Expertise and Twitter Followers
B Marlowe, E Brown, T Schrier, T Zheng
International Journal of Hospitality Beverage Management 1 (1), 1-20, 2017
142017
Non-economic impact of craft brewery visitors in British Columbia: A quantitative analysis
JR Bachman, JS Hull, B Marlowe
Tourism Analysis, 2021
132021
From goods-service logic to a memory-dominant logic: Demand-side strategy research and application in hospitality
RJ Harrington, R Hammond, MC Ottenbacher, P Chathoth, B Marlowe
International Journal of Hospitality Management 76, 252-260, 2019
92019
The economic and social impact of the gaming industry during economic downturns
B Marlowe
Iowa State University, 2017
62017
Double down: economic downturn and increased competition impacts on casino gaming and employment
B Marlowe, T Zheng, J Farrish, J Bravo, V Pimentel
International Hospitality Review, 2020
52020
Wine Tourism in South Africa: Valued Attributes and Their Role as Memorable Enticements
R Harrington, M Ottenbacher, B Marlowe
42019
ORGANIC OREGON: AN EMERGING EXPERIENCE IN TERROIR TOURISM
B Marlowe
XI International Terroir Congress, 2016
42016
Digital identity and the construction of distinctiveness by American wineries
P Skilton, R Hammond, B Marlowe
International Journal of Hospitality Management 84, 2020
32020
Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach
P Wagner, J Crotts, B Marlowe
https://rowman.com/ISBN/9781538117309/ 1, Rowman and Littlefield, 2019
32019
Terroir Tourism
B Marlowe
Encyclopedia of Tourism Management and Marketing. https://doi. org/10.4337 …, 2022
22022
Non-government Organizations’ Mountain Management: A Sustainable Support Model for Southern Oregon’s Mountain Destinations
B Marlowe, A Burke
Mountain tourism: experiences, communities, environments and sustainable …, 2016
22016
International Hospitality Development: Training to enhance understanding of ‘the art of hospitality’ business model
R Harrington, Y Liu, R Hammond, A Herdenstam, B Marlowe
Gardini, M.A., Ottenbacher, M. & Schuckert, M. (Eds.), Routledge Companion …, 2020
12020
Malaysian Gastronomic Tourism - Its Importance, Satisfiers, Dis-Satisfiers and Delighters.
RJ Harrington, MC Ottenbacher, B Marlowe
The Routledge Handbook of Gastronomic Tourism, 2019
12019
Experience Design Guide: Wine Tourism Exposure Experience Audit for Reopening Postcovid-19
B Marlowe
Post-COVID Tourism and Hospitality Dynamics, 45-62, 2024
2024
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