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Crina Tarasi
Crina Tarasi
Professor of Marketing, Central Michigan University
Verified email at cmich.edu - Homepage
Title
Cited by
Cited by
Year
Balancing risk and return in a customer portfolio
CO Tarasi, RN Bolton, MD Hutt, BA Walker
Journal of Marketing 75 (3), 1-17, 2011
1232011
Managing customer relationships
RN Bolton, CO Tarasi
Review of marketing research, 3-38, 2017
1172017
Relationship characteristics and cash flow variability: Implications for satisfaction, loyalty, and customer portfolio management
CO Tarasi, RN Bolton, A Gustafsson, BA Walker
Journal of Service Research 16 (2), 121-137, 2013
602013
Selling sales: Factors influencing undergraduate business students’ decision to pursue sales education
C Allen, P Kumar, C Tarasi, H Wilson
Journal of Marketing Education 36 (2), 94-104, 2014
502014
Designing satisfying service encounters: website versus store touchpoints
RN Bolton, A Gustafsson, CO Tarasi, L Witell
Journal of the Academy of Marketing Science, 1-23, 2022
402022
Affinity for quantitative tools: Undergraduate marketing students moving beyond quantitative anxiety
CO Tarasi, JH Wilson, C Puri, RL Divine
Journal of marketing education 35 (1), 41-53, 2013
272013
Helping students find their sweet spot: A teaching approach using the sales process to find jobs that fit
CK Allen, RG Dugan, EM Popa, CO Tarasi
Marketing Education Review 27 (3), 187-201, 2017
222017
Managing a global retail brand in different markets: Meta-analyses of customer responses to service encounters
RN Bolton, A Gustafsson, CO Tarasi, L Witell
Journal of Retailing 98 (2), 294-314, 2022
182022
An empirical examination of financial differences between franchised and non-franchised restaurant firms
EY Roh, CO Tarasi, EM Popa
Journal of foodservice business research 16 (1), 1-19, 2013
182013
MBA students’ quantitative attitude: Confident or anxious?
CO Tarasi, JH Wilson, C Puri
Journal of Higher Education Theory and Practice 13 (1), 38-44, 2013
52013
" Balancing Risk and Return in a Customer Portfolio": A Reply
CO Tarasi, RN Bolton, MD Hutt, BA Walker
Journal of Marketing 75 (3), 23-26, 2011
52011
Risk considerations in the management of customer equity
RN Bolton, CO Tarasi
Handbook of Research on Customer Equity in Marketing, 335-362, 2015
42015
How customer experience management reconciles strategy differences between East and West
RN Bolton, A Gustafsson, CO Tarasi, L Witell
Journal of Global Scholars of Marketing Science 31 (3), 273-295, 2021
32021
Financial portfolio theory and customer management: insights and research directions
MD Hutt, CO Tarasi, BA Walker
Handbook of Marketing and Finance, 2012
22012
Customers as market-based assets
CO Tarasi
Arizona State University, 2008
22008
Sustainable marketing: implications of an emerging producer/consumer societal contract
SH Dahlquist, C Tarasi
International Journal of Society Systems Science 7 (3), 222-237, 2015
12015
Can a Rational Consumer Be a Good Citizen? Conflicting Goals in Today's Society
C Tarasi, M Scott
ACR North American Advances, 2006
12006
Using Meta-Analysis to Make Sense of Large Data Sets
C Tarasi
SAGE Publications Ltd, 2024
2024
" I want to get even before I quit." Bullying, counterproductive work behavior, and turnover intention among kitchen professionals
EY Roh, C Tarasi, E Popa
Journal of Human Resources in Hospitality & Tourism 22 (1), 71-96, 2023
2023
Hierarchical Linear Model Applications to Large Datasets
C Tarasi, L Witell
SAGE Publications Ltd, 2023
2023
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