| How do consumers think about hybrid products? Computer wearables have an identity problem ME Nieroda, M Mrad, MR Solomon Journal of Business Research 89, 159-170, 2018 | 58 | 2018 |
| Becoming a more attractive supplier by managing references–The case of small and medium-sized enterprises in a digitally enhanced business environment Z Tóth, ME Nieroda, B Koles Industrial Marketing Management 84, 312-327, 2020 | 33 | 2020 |
| iHELP: Personalised Health Monitoring and Decision Support Based on Artificial Intelligence and Holistic Health Records G Manias, HO Den Akker, A Azqueta, D Burgos, ND Capocchiano, ... 2021 IEEE Symposium on Computers and Communications (ISCC), 1-8, 2021 | 10 | 2021 |
| Can dissimilarity in product category be an opportunity for cross-gender brand extension? TW Yuen, M Nieroda, H He, Y Park Journal of Business Research 135, 348-357, 2021 | 9 | 2021 |
| Online decision support tool for personalized cancer symptom checking in the community (REACT): acceptability, feasibility, and usability study ME Nieroda, A Lophatananon, B McMillan, LC Chen, J Hughes, ... JMIR cancer 4 (2), e10073, 2018 | 8 | 2018 |
| Acceptance of Mobile Apps for Health Self-management: Regulatory Fit Perspective. M Nieroda, K Keeling, D Keeling UMAP Workshops, 2015 | 6 | 2015 |
| Healthcare self-management tools: promotion or prevention regulatory focus? A scale (PR-PV) development and validation M Nieroda, K Keeling, D Keeling Journal of Marketing Theory and Practice 23 (1), 57-74, 2015 | 5 | 2015 |
| Sporty, Posh or… What type of wearable fits you? A conceptual framework for consumer’s adoption of wearable devices: An abstract ME Nieroda, M Mrad, MR Solomon Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 3 | 2018 |
| Risk Factors of Pancreatic Cancer: A Literature Review T Ke, A Lophatananon, M Nieroda, D Kyriazis, G Manias, U Wajid, ... Cancer Reports and Reviews 6, 2022 | 2 | 2022 |
| Future-proofing Charities: Bringing Service Orientation to Digitalisation A Raki, IN Chowdhury, M Nieroda, J Zolkiewski British Academy of Management Conference 2022, 2022 | 2 | 2022 |
| The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: the case of mass-fashion and luxury wearables: an abstract M Nieroda, M Mrad, M Solomon, C Cui Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 2 | 2020 |
| Embracing Advanced Digital Services in the Charity and Voluntary Sector: a response to Covid-19 A Raki, IN Chowdhury, M Nieroda, J Zolkiewski IET Digital Library, 2021 | 1 | 2021 |
| Can being similar in product category a liability for cross-gender brand extension TW Yuen, M Nieroda, H He, Y Park Proc Eur Mark Acad 48, 8432, 2019 | 1 | 2019 |
| Consumers’ Emotional Responses to Brand Extensions: An Examination of the Cognition-Emotion-Action Process Using the Cognitive Appraisal Theory TW Yuen, H He, M Nieroda 41st Annual ISMS Marketing Science Conference, 2019 | 1 | 2019 |
| Business mating online: How online referrals influence supplier selection? An abstract Z Toth, ME Nieroda, B Koles Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 1 | 2018 |
| Exploring usefulness of well-being wearables for improved adoption (qualitative approach: An abstract) A Schamberger, M Nieroda Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| Prioritizing retail CSR strategies: developing and applying the Kano approach PJ McGoldrick, ME Nieroda Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 1 | 2016 |
| Inclusion, accessibility are indispensable for healthtech’s success M Nieroda The Yuan, 2023 | | 2023 |
| Digital, Yet Humane: A Toolkit for Enhancing Human Touch in Online Services for Refugees A Raki, IN Chowdhury, J Zolkiewski, M Nieroda THE INAUGURAL HUB FOR EUROPEAN REFUGEEEDUCATION (HERE) CONFERENCE, 2022 | | 2022 |
| Harnessing the Transformative Power of Service: A Resource-Challenge Perspective to Service Design for Vulnerable Service Users A Raki, IN Chowdhury, M Nieroda, J Zolkiewski AMA SERVSIG 2022, 2022 | | 2022 |
Michael SolomonSaint Joseph's UniversityBestätigte E-Mail-Adresse bei sju.edu
