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Kevin J. Trainor
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Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM
KJ Trainor, JM Andzulis, A Rapp, R Agnihotri
Journal of Business Research 67 (6), 1201–1208, 2013
12372013
Relating social media technologies to performance: A capabilities-based perspective
KJ Trainor
Journal of Personal Selling & Sales Management 32 (3), 317-331, 2012
4902012
Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology
A Rapp, KJ Trainor, R Agnihotri
Journal of Business Research 63 (11), 1229-1236, 2010
3962010
Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability
KJ Trainor, A Rapp, LS Beitelspacher, N Schillewaert
Industrial Marketing Management 40 (1), 162-174, 2011
3732011
Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
R Agnihotri, KJ Trainor, OS Itani, M Rodriguez
Journal of Business Research 81, 144-154, 2017
1862017
Understanding the role of information communication in the buyer-seller exchange process: antecedents and outcomes
R Agnihotri, A Rapp, KJ Trainor
Journal of Business & Industrial Marketing 24 (7), 474-486, 2009
1862009
Social media technology use and salesperson performance: A two study examination of the role of salesperson behaviors, characteristics, and training
J Ogilvie, R Agnihotri, A Rapp, K Trainor
Industrial Marketing Management 75, 55-65, 2018
1562018
Social media and customer relationship management technologies: Influencing buyer-seller information exchanges
OS Itani, MT Krush, R Agnihotri, KJ Trainor
Industrial Marketing Management 90, 264-275, 2020
1132020
An agent-based diffusion model with consumer and brand agents
ME Schramm, KJ Trainor, M Shanker, MY Hu
Decision Support Systems 50 (1), 234-242, 2010
982010
Enhancing organizational sensemaking: An examination of the interactive effects of sales capabilities and marketing dashboards
MT Krush, R Agnihotri, KJ Trainor, EL Nowlin
Industrial Marketing Management 42 (5), 824-835, 2013
922013
A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
MT Krush, R Agnihotri, KJ Trainor
European Journal of Marketing 50 (12), 2077-2102, 2016
692016
A conceptual model of the drivers and outcomes of mobile CRM application adoption
M Rodriguez, K Trainor
Journal of Research in Interactive Marketing 10 (1), 67-84, 2016
582016
The Salesperson's Ability To Bounce Back: Examining The Moderating Role Of Resiliency On Forms Of Intra-Role Job Conflict And Job Attitudes, Behaviors And Performance.
MT KRUSH, RAJ AGNIHOTRI, KJ TRAINOR, S KRISHNAKUMAR
Marketing Management Journal 23 (1), 2013
552013
Effects of relational proclivity and marketing intelligence on new product development
K J. Trainor, M T. Krush, R Agnihotri
Marketing Intelligence & Planning 31 (7), 788-806, 2013
492013
SATISFIED AND PRODUCTIVE BOUNDARY SPANNERS: A MODEL OF RESILIENCY AND CUSTOMER EXPECTATIONS.
R Agnihotri, MT Krush, KJ Trainor, S Krishnakumar
Journal of Services Research 14 (2), 2014
182014
The (quiet) ego and sales: Transcending self-interest and its relationship with adaptive selling
JR Gilbert, MT Krush, KJ Trainor, HA Wayment
Journal of Business Research 150, 326-338, 2022
92022
Who Favor Blended Learning More: Men or Women? An Explorative Study on Gender Differences
G Zhang, M Dang, B Amer, K Trainor
62018
Changing Students' Perceptions of Professional Selling Using an Online Learning Workshop.
N Paden, R Stell, KJ Trainor, S Mushro
Journal for Advancement of Marketing Education 24, 2016
62016
What marketing strategy matters? Examining a contingency model of the relationship between marketing performance management and business unit performance
MT Krush, KJ Trainor, A Malshe, R Agnihotri
Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016
22016
An Examination of Technical Knowledge and Technical Output Following Acquisitions
KJ Trainor
Kent State University, 2009
22009
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