| Different cognitive processes underlie human mate choices and mate preferences PM Todd, L Penke, B Fasolo, AP Lenton Proceedings of the National Academy of Sciences 104 (38), 15011-15016, 2007 | 426 | 2007 |
| “A 30% chance of rain tomorrow”: How does the public understand probabilistic weather forecasts? G Gigerenzer, R Hertwig, E Van Den Broek, B Fasolo, KV Katsikopoulos Risk Analysis: An International Journal 25 (3), 623-629, 2005 | 379 | 2005 |
| Decision technology W Edwards, B Fasolo Annual review of psychology 52 (1), 581-606, 2001 | 273 | 2001 |
| Escaping the tyranny of choice: When fewer attributes make choice easier B Fasolo, GH McClelland, PM Todd Marketing theory 7 (1), 13-26, 2007 | 207 | 2007 |
| How self-assessments can guide human mating decisions. L Penke, PM Todd, AP Lenton, B Fasolo Lawrence Erlbaum Associates Publishers, 2008 | 167 | 2008 |
| The effect of choice complexity on perception of time spent choosing: When choice takes longer but feels shorter B Fasolo, FA Carmeci, R Misuraca Psychology & Marketing 26 (3), 213-228, 2009 | 108 | 2009 |
| Size, entropy, and density: What is the difference that makes the difference between small and large real‐world assortments? B Fasolo, R Hertwig, M Huber, M Ludwig Psychology & Marketing 26 (3), 254-279, 2009 | 102 | 2009 |
| Behavioural decision theory for multi-criteria decision analysis: a guided tour A Morton, B Fasolo Journal of the Operational Research Society 60 (2), 268-275, 2009 | 98 | 2009 |
| New tools for decision analysts KV Katsikopoulos, B Fasolo IEEE Transactions on Systems, Man, and Cybernetics-Part A: Systems and …, 2006 | 86 | 2006 |
| Structuring decision problems: A case study and reflections for practitioners D Von Winterfeldt, B Fasolo European Journal of Operational Research 199 (3), 857-866, 2009 | 75 | 2009 |
| Helping patients choose: how to improve the design of comparative scorecards of hospital quality B Fasolo, E Reutskaja, A Dixon, T Boyce Patient education and counseling 78 (3), 344-349, 2010 | 69 | 2010 |
| “Shopping” for a mate: Expected versus experienced preferences in online mate choice AP Lenton, B Fasolo, PM Todd IEEE Transactions on Professional Communication 51 (2), 169-182, 2008 | 65 | 2008 |
| Is quantitative benefit–risk modelling of drugs desirable or possible? LD Phillips, B Fasolo, N Zafiropoulos, A Beyer Drug discovery today: technologies 8 (1), e3-e10, 2011 | 58 | 2011 |
| Tailoring value elicitation to decision makers' numeracy and fluency: Expressing value judgments in numbers or words B Fasolo, CAB e Costa Omega 44, 83-90, 2014 | 54 | 2014 |
| Choosing a high-quality hospital: the role of nudges, scorecard design and information T Boyce, A Dixon, B Fasolo, E Reutskaja The King's Fund, 2010 | 46 | 2010 |
| Animation attracts: The attraction effect in an on‐line shopping environment B Fasolo, R Misuraca, GH McClelland, M Cardaci Psychology & Marketing 23 (10), 799-811, 2006 | 43 | 2006 |
| The Effect of Site Design and Interattribute Correlations on Interactive Web-Based Decisions. B Fasolo, GH McClelland, KA Lange Lawrence Erlbaum Associates Publishers, 2005 | 43 | 2005 |
| Risk attitudes and personality traits predict perceptions of benefits and risks for medicinal products: a field study of European medical assessors AR Beyer, B Fasolo, PA De Graeff, HL Hillege Value in Health 18 (1), 91-99, 2015 | 36 | 2015 |
| Models of governance of public services: empirical and behavioural analysis of'econs' and'humans' G Bevan, B Fasolo Cambridge University Press, 2013 | 36 | 2013 |
| The relationship between number of potential mates and mating skew in humans AP Lenton, B Fasolo, PM Todd Animal Behaviour 77 (1), 55-60, 2009 | 32 | 2009 |
