| Blockchain as a driver for smart city development: application fields and a comprehensive research agenda H Treiblmaier, A Rejeb, A Strebinger Smart Cities 3 (3), 853-872, 2020 | 86 | 2020 |
| Markenarchitektur: Strategien zwischen Einzel-und Dachmarke sowie lokaler und globaler Marke A Strebinger Springer-Verlag, 2009 | 74 | 2009 |
| The influence of country of origin and brand product evaluation and the implications therof for location decisions G Schweiger, T Otter, A Strebinger University of Economics and Business Administration, Department of …, 1997 | 73 | 1997 |
| Strategic brand concept and brand architecture strategy-a proposed model A Strebinger Advances in Consumer Research 31 (1), 656-661, 2004 | 66 | 2004 |
| Rethinking brand architecture: a study on industry, company-and product-level drivers of branding strategy A Strebinger European Journal of Marketing 48 (9/10), 1782-1804, 2014 | 58 | 2014 |
| Is multi-ethnic advertising a globally viable strategy for a Western luxury car brand? A mixed-method cross-cultural study A Strebinger, X Guo, F Klauser, P Grant-Hay Journal of Business Research 82, 409-416, 2018 | 45 | 2018 |
| The impact of business to consumer e-commerce on organizational structure, brand architecture, IT structure, and their interrelations A Strebinger, H Treiblmaier Schmalenbach Business Review 58, 81-113, 2006 | 43 | 2006 |
| E‐adequate branding: building offline and online brand structure within a polygon of interdependent forces A Strebinger, H Treiblmaier Electronic Markets 14 (2), 153-164, 2004 | 38 | 2004 |
| Zur Realitätsnähe der Conjointanalyse: der Effekt von Präsentationsformat, Involvement und Hemisphärizität auf die subjektive Beurteilung der Aufgabe durch die … A Strebinger, S Hoffmann, G Schweiger, T Otter Marketing: Zeitschrift für Forschung und Praxis, 55-74, 2000 | 37 | 2000 |
| Profiling early adopters of blockchain-based hotel booking applications: demographic, psychographic, and service-related factors A Strebinger, H Treiblmaier Information Technology & Tourism 24 (1), 1-30, 2022 | 34 | 2022 |
| The effect of e‐commerce on the integration of IT structure and brand architecture H Treiblmaier, A Strebinger Information Systems Journal 18 (5), 479-498, 2008 | 33 | 2008 |
| Brand management models of major consulting firms, advertising agencies and market research companies: A categorisation and positioning analysis of models offered in Germany … A Zednik, A Strebinger Journal of Brand Management 15, 301-311, 2008 | 29 | 2008 |
| Marken-Modelle der Praxis A Zednik, A Strebinger Darstellung, Analyse und kritische Würdigung 1, 2005 | 24 | 2005 |
| Die Markenpersönlichkeit und das Ich des Konsumenten: Von der Rolle des Selbst in der Markenwahl A Strebinger Werbeforschung & Praxis 2 (2001), 19-24, 2001 | 23 | 2001 |
| Wie die Markenpersönlichkeit Nutzen schafft: Der Mechanismus der Selbstkongruenz A Strebinger, T Otter, G Schweiger Ein Modellvorschlag. Arbeitspapier der Abteilung für Werbewissenschaft und …, 1998 | 22 | 1998 |
| Markenstrukturen in den Kopfen der Konsumenten--Vom Reissbrett zur Realitat G Schweiger 福岡大學商學論叢= Fukuoka University review of commercial sciences/福岡大学 …, 2002 | 21 | 2002 |
| Brand equity and consumer information processing: a proposed model A Strebinger, G Schweiger, T Otter Wirtschaftsuniv., Inst. für Absatzwirtschaft, Abt. Werbewiss. u. Marktforschung, 1998 | 20 | 1998 |
| Prioritizing geo-references: a content analysis of the websites of leading global luxury fashion brands A Strebinger, A Rusetski Journal of Global Marketing 29 (5), 282-297, 2016 | 19 | 2016 |
| Marken-Modelle der Praxis: Darstellung, Analyse und kritische Würdigung A Zednik, A Strebinger Springer-Verlag, 2015 | 19 | 2015 |
| BASE-A Brand-architecture strategy explorer A Strebinger International Business & Economics Research Journal (IBER) 1 (11), 2002 | 15 | 2002 |
