Jos Hornikx
Jos Hornikx
Professor of International Business Communication (Radboud U)
Verified email at - Homepage
Cited by
Cited by
Overtuigende teksten: Onderzoek en ontwerp
H Hoeken, JMA Hornikx, LGMM Hustinx
Bussum: Coutinho, 2012
English or a local language in advertising? The appreciation of easy and difficult English slogans in the Netherlands
J Hornikx, F Van Meurs, A de Boer
The Journal of Business Communication (1973) 47 (2), 169-188, 2010
Adapting consumer advertising appeals to cultural values a meta-analytic review of effects on persuasiveness and ad liking
J Hornikx, DJ O’Keefe
Annals of the International Communication Association 33 (1), 39-71, 2009
An empirical study of readers' associations with multilingual advertising: The case of French, German and Spanish in Dutch advertising
J Hornikx, F Van Meurs, M Starren
Journal of Multilingual and Multicultural Development 28 (3), 204-219, 2007
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
J Hornikx, F van Meurs, RJ Hof
Journal of International Consumer Marketing 25 (3), 152-165, 2013
A review of experimental research on the relative persuasiveness of anecdotal, statistical, causal, and expert evidence
J Hornikx
Studies in Communication Sciences 5 (1), 205-216, 2005
Occupational safety in multicultural teams and organizations: A research agenda
A Starren, J Hornikx, K Luijters
Safety science 52, 43-49, 2013
Cultural differences in the persuasiveness of evidence types and evidence quality
J Hornikx, H Hoeken
Communication Monographs 74 (4), 443-463, 2007
The relationship between the appreciation and the comprehension of French in Dutch advertisements
J Hornikx, M Starren
Werbestrategien in Theorie und Praxis: Sprachliche Aspekte von deutschen und …, 2006
De effectiviteit van vreemde talen in productreclame: moet het product passen bij de taal?
JMA Hornikx, RJ Hof
A normative framework for argument quality: argumentation schemes with a Bayesian foundation
U Hahn, J Hornikx
Synthese 193 (6), 1833-1873, 2016
Foreign languages in advertising as implicit country-of-origin cues: Mechanism, associations, and effectiveness
J Hornikx, F van Meurs
Journal of International Consumer Marketing 29 (2), 60-73, 2017
Reasoning and argumentation: Towards an integrated psychology of argumentation
J Hornikx, U Hahn
Thinking & Reasoning 18 (3), 225-243, 2012
Comparing the actual and expected persuasiveness of evidence types: How good are lay people at selecting persuasive evidence?
J Hornikx
Argumentation 22 (4), 555-569, 2008
Welke associaties roepen vreemde talen in reclame op?
J Hornikx, F Van Meurs, M Starren
Toegepaste Taalwetenschap in Artikelen 74 (1), 71-80, 2005
Consumer tweets about brands: A content analysis of sentiment tweets about goods and services
J Hornikx, B Hendriks
Journal of Creative Communications 10 (2), 176-185, 2015
Cultural influence on the relative occurrence of evidence types
JMA Hornikx, MBP Starren, H Hoeken
Amsterdam: Sic Sat, 2003
Cultural differences in the persuasiveness of evidence types in France and the Netherlands
JMA Hornikx
[Sl]: F&N Boekservice, 2006
Foreign language display in advertising from a psycholinguistic and sociolinguistic perspective: A review and research agenda
J Hornikx, F van Meurs
Analyzing the cultural diversity of consumers in the global marketplace, 299-319, 2015
Kooperation und Effizienz in der Unternehmenskommunikation: inner-und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
R Crijns, J Thalheim
Springer-Verlag, 2008
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