Abhishek Borah
Abhishek Borah
Assistant Professor of Marketing
Verified email at insead.edu - Homepage
Title
Cited by
Cited by
Year
Data privacy: Effects on customer and firm performance
KD Martin, A Borah, RW Palmatier
Journal of Marketing 81 (1), 36-58, 2017
2452017
Halo (spillover) effects in social media: do product recalls of one brand hurt or help rival brands?
A Borah, GJ Tellis
Journal of Marketing Research 53 (2), 143-160, 2016
1512016
Make, buy, or ally? Choice of and payoff from announcements of alternate strategies for innovations
A Borah, GJ Tellis
Marketing Science 33 (1), 114-133, 2014
542014
Signaling revisited: The use of signals in the market for IPO s
UD Park, A Borah, S Kotha
Strategic Management Journal 37 (11), 2362-2377, 2016
222016
Improvised Marketing Interventions in Social Media
A Borah, S Banerjee, YT Lin, A Jain, A Eisingerich
Journal of Marketing 84 (2), 69–91, 2020
92020
A Strong Privacy Policy Can Save Your Company Millions
K Martin, A Borah, R Palmatier
Harvard Business Review, 2018
92018
Big data analysis of volatility spillovers of brands across social media and stock markets
M van Dieijen, A Borah, GJ Tellis, PH Franses
Industrial marketing management 88, 465-484, 2020
62020
Why silence is golden? firm participation in social media in an IPO context
A Borah, UD Park, EC Pahnke
Academy of Management Proceedings 2015 (1), 18812, 2015
52015
Erratum to: Signaling revisited: The use of signals in the market for IPOs: Signaling Revisited (Strategic Management Journal,(2016), 37, 11,(2362-2377), 10.1002/smj. 2571)
UD Park, A Borah, S Kotha
Strategic Management Journal 38 (2), 483, 2017
32017
The Dark Side of Big Data’s Effect on Firm Performance
KD Martin, A Borah, RW Palmatier
Marketing Science Institute Working Paper Series, 16-104, 2016
32016
How Should Marketers Manage Data Privacy
KD Martin, A Borah, RW Palmatier
AMA Scholarly Insights, 2017
22017
Understanding influence of marketing thought on practice: An analysis of business journals using textual and latent Dirichlet allocation (LDA) analysis
A Borah, XS Wang, JHJ Ryoo
Customer Needs and Solutions 5 (3-4), 146-161, 2018
12018
Volatility Spillovers Across User-Generated Content and Stock Market Performance
M van Dieijen, A Borah, G Tellis, PH Franses
ERIM report series research in management Erasmus Research Institute of …, 2016
12016
Social Media and Celebrity Endorsement: How Social Connections Can Impact Endorsement Effectiveness
L Dunn, JA Hoegg, A Borah
ACR North American Advances, 2016
12016
Make, Buy, or Ally? Choice of and Payoff to Alternate Strategies for Innovations
A Borah, GJ Tellis
Choice of and Payoff to Alternate Strategies for Innovations (September 5, 2013), 2013
12013
Big Data of Volatility Spilovers of Brands across Social Media and Stock Markets
M Deijen, A Borah, G Tellis, PH Franses
2020
A Strong Privacy Policy Can Save Your Company Millions
M Kelly, B Abhishek, P Robert
Customer Data and Privacy: The Insights You Need from Harvard Business Review, 2020
2020
Telling Both Sides of the Story: the Role of Risk in the Perceived Helpfulness of Online Reviews
A Schlosser, A Borah
ACR North American Advances, 2017
2017
BRANDING WHY RECALLS OFTEN HURT RIVALS
A Borah, GJ Tellis
HARVARD BUSINESS REVIEW 91 (11), 26-26, 2016
2016
Big Data Analysis of Volatility Spillovers of Brands across Social Media and Stock Market Performance
M Dieijen, A Borah, GJ Tellis, PH Franses
ERIM Report Series, 2016
2016
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