Stefan Stremersch
Stefan Stremersch
Desiderius Erasmus Distinguished Chair of Economics (Erasmus University) and Professor of Marketing (IESE Business School)
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Zitiert von
Zitiert von
Strategic bundling of products and prices: A new synthesis for marketing
S Stremersch, GJ Tellis
Journal of marketing 66 (1), 55-72, 2002
The international takeoff of new products: The role of economics, culture, and country innovativeness
GJ Tellis, S Stremersch, E Yin
Marketing Science 22 (2), 188-208, 2003
Marketing mass-customized products: Striking a balance between utility and complexity
BGC Dellaert, S Stremersch
Journal of marketing research 42 (2), 219-227, 2005
Social contagion and income heterogeneity in new product diffusion: A meta-analytic test
C Van den Bulte, S Stremersch
Marketing Science 23 (4), 530-544, 2004
The purchasing of full-service contracts:: An exploratory study within the industrial maintenance market
S Stremersch, S Wuyts, RT Frambach
Industrial Marketing Management 30 (1), 1-12, 2001
Portfolios of interfirm agreements in technology-intensive markets: Consequences for innovation and profitability
S Wuyts, S Dutta, S Stremersch
Journal of marketing 68 (2), 88-100, 2004
The quest for citations: Drivers of article impact
S Stremersch, I Verniers, PC Verhoef
Journal of Marketing 71 (3), 171-193, 2007
Vertical marketing systems for complex products: A triadic perspective
S Wuyts, S Stremersch, C Van den Bulte, PH Franses
Journal of Marketing Research 41 (4), 479-487, 2004
Understanding and managing international growth of new products
S Stremersch, GJ Tellis
International Journal of Research in Marketing 21 (4), 421-438, 2004
Indirect network effects in new product growth
S Stremersch, GJ Tellis, P Hans Franses, JLG Binken
Journal of Marketing 71 (3), 52-74, 2007
Marketing of the life sciences: A new framework and research agenda for a nascent field
S Stremersch, W Van Dyck
Journal of Marketing 73 (4), 4-30, 2009
Multihoming in two-sided markets: An empirical inquiry in the video game console industry
V Landsman, S Stremersch
Journal of Marketing 75 (6), 39-54, 2011
The effect of superstar software on hardware sales in system markets
JLG Binken, S Stremersch
Journal of Marketing 73 (2), 88-104, 2009
The debate on influencing doctors' decisions: are drug characteristics the missing link?
S Venkataraman, S Stremersch
Management Science 53 (11), 1688-1701, 2007
Buying modular systems in technology-intensive markets
S Stremersch, AM Weiss, BGC Dellaert, RT Frambach
Journal of Marketing Research 40 (3), 335-350, 2003
Customizing complex products: When should the vendor take control?
M Ghosh, S Dutta, S Stremersch
Journal of Marketing Research 43 (4), 664-679, 2006
From academic research to marketing practice: Exploring the marketing science value chain
JH Roberts, U Kayande, S Stremersch
How to Get Published in the Best Marketing Journals, 2019
Globalization of authorship in the marketing discipline: Does it help or hinder the field?
S Stremersch, PC Verhoef
Marketing Science 24 (4), 585-594, 2005
Health and marketing: The emergence of a new field of research
S Stremersch
International Journal of Research in Marketing 25 (4), 229-233, 2008
Modeling global spillover of new product takeoff
Y Van Everdingen, D Fok, S Stremersch
Journal of Marketing Research 46 (5), 637-652, 2009
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