What's in a brand name? Assessing the impact of rebranding in the hospitality industry YL Tsai, CS Dev, P Chintagunta Journal of Marketing Research 52 (6), 865-878, 2015 | 68 | 2015 |
Informational and noninformational advertising content YL Tsai, E Honka Marketing Science 40 (6), 1030-1058, 2021 | 41* | 2021 |
Competitive retail electricity market under continuous price regulation CH Tsai, YL Tsai Energy Policy 114, 274-287, 2018 | 27 | 2018 |
Treatment of Neovascular Age-Related Macular Degeneration: An Economic Cost-Risk Analysis of Anti–Vascular Endothelial Growth Factor Agents E Moisseiev, YL Tsai, M Herzenstein Ophthalmology Retina 6 (3), 205-212, 2022 | 9 | 2022 |
Joint effect of changes in physical activity and weight on incident non-alcoholic fatty liver disease YL Tsai, SCC Chen J Epidemiol Community Health 75 (12), 1215-1221, 2021 | 5 | 2021 |
A uniqueness-driven similarity measure for automated competitor identification X Ji, YL Tsai, A Fleischhacker International Journal of Applied Decision Sciences 12 (2), 179-204, 2019 | 5 | 2019 |
Pipeline speed of chain-branded hotels in the US: A competitive dynamics perspective YC Wang, YL Tsai, RJC Fu International Journal of Hospitality Management 104, 103226, 2022 | 4 | 2022 |
Advertising and the IPO Price Revision Process YL Tsai, M Herzenstein, T Zach, D Horsky Available at SSRN 4877030, 2024 | | 2024 |
Situationally Triggered Consumption: The Effect of Sports Viewing on Snacking Incidence YL Tsai, D Mochon, M Ratchford, M Girju Available at SSRN 4171310, 2022 | | 2022 |