| Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior HJ Chang, M Eckman, RN Yan The International review of retail, distribution and consumer research 21 (3 …, 2011 | 716 | 2011 |
| An exploratory study of the decision processes of fast versus slow fashion consumers M Zarley Watson, RN Yan Journal of Fashion Marketing and Management: An International Journal 17 (2 …, 2013 | 369 | 2013 |
| Moderating effects of situational characteristics on impulse buying H Jung Chang, RN Yan, M Eckman International Journal of Retail & Distribution Management 42 (4), 298-314, 2014 | 314 | 2014 |
| Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective S Diddi, RN Yan, B Bloodhart, V Bajtelsmit, K McShane Sustainable production and consumption 18, 200-209, 2019 | 235 | 2019 |
| Situational, consumer, and retailer factors affecting Internet, catalog, and store shopping KC Gehrt, RN Yan International Journal of Retail & Distribution Management 32 (1), 5-18, 2004 | 224 | 2004 |
| The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing KH Hyllegard, RN Yan, JP Ogle, J Attmann Journal of Marketing Management 27 (1-2), 100-123, 2010 | 197 | 2010 |
| Marketing eco-fashion: The influence of brand name and message explicitness RN Yan, KH Hyllegard, LVF Blaesi Journal of Marketing Communications 18 (2), 151-168, 2012 | 195 | 2012 |
| Second-hand clothing shopping among college students: the role of psychographic characteristics RN Yan, SY Bae, H Xu Young Consumers 16 (1), 85-98, 2015 | 176 | 2015 |
| Socially responsible labeling: The impact of hang tags on consumers' attitudes and patronage intentions toward an apparel brand KH Hyllegard, RN Yan, JP Ogle, KH Lee Clothing and Textiles Research Journal 30 (1), 51-66, 2012 | 143 | 2012 |
| Are lifestyle centres unique? Consumers' perceptions across locations RN Yan, M Eckman International Journal of Retail & Distribution Management 37 (1), 24-42, 2009 | 114 | 2009 |
| Consumer perceptions related to clothing repair and community mending events: A circular economy perspective S Diddi, RN Yan Sustainability 11 (19), 5306, 2019 | 104 | 2019 |
| Modeling entrepreneurial career intentions among undergraduates: An examination of the moderating role of entrepreneurial knowledge and skills K Watchravesringkan, NN Hodges, J Yurchisin, J Hegland, E Karpova, ... Family and Consumer Sciences Research Journal 41 (3), 325-342, 2013 | 98 | 2013 |
| Does formality matter? Effects of employee clothing formality on consumers' service quality expectations and store image perceptions RN Yan, J Yurchisin, K Watchravesringkan International Journal of Retail & Distribution Management 39 (5), 346-362, 2011 | 84 | 2011 |
| It is nice to be important, but it is more important to be nice: Country‐of‐origin's perceived warmth in product failures H Xu, A Leung, RN Yan Journal of Consumer Behaviour 12 (4), 285-292, 2013 | 79 | 2013 |
| Women and apparel entrepreneurship: An exploration of small business challenges and strategies in three countries N Hodges, K Watchravesringkan, J Yurchisin, E Karpova, S Marcketti, ... International Journal of Gender and Entrepreneurship 7 (2), 191-213, 2015 | 70 | 2015 |
| The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel RN Yan, JP Ogle, KH Hyllegard Journal of Marketing Communications 16 (4), 203-224, 2010 | 70 | 2010 |
| An exploratory study of college students' fanning behavior on Facebook KH Hyllegard, JP Ogle, RN Yan, AR Reitz College Student Journal 45 (3), 601-617, 2011 | 62 | 2011 |
| Cross‐cultural invariance of consumers' price perception measures: Eastern Asian perspective K Watchravesringkan, RN Yan, J Yurchisin International Journal of Retail & Distribution Management 36 (10), 759-779, 2008 | 62 | 2008 |
| The impact of advertising message strategy–fair labour v. sexual appeal–upon Gen Y consumers' intent to patronize an apparel retailer K Hyllegard, J Ogle, RN Yan Journal of Fashion Marketing and Management: An International Journal 13 (1 …, 2009 | 59 | 2009 |
| Segmenting the teen girl apparel market: differences in fashion involvement, materialism and social responsibility J Ogle, K H. Hyllegard, RN Yan, M A. Littrell Young Consumers 15 (2), 153-166, 2014 | 53 | 2014 |
Hyo Jung (Julie) ChangAssociate Professor of Retail Management, Texas Tech UniversityVerified email at ttu.edu
